In today's world, the personal network plays an important role, LinkedIn meets the current zeitgeist. More and more people are networking and informing themselves among their contacts in order to get an honest recommendation from a credible person.
The aim of this paper is to elaborate on whether it is worthwhile to invest time and money in the world's largest professional social network LinkedIn. In addition, the possibilities LinkedIn offers are shown and explained. Strategies in the social selling area are illustrated and principles are revealed which should be observed. Another goal of this paper is to create a guide to help you when you want to advertise on LinkedIn.
Based on this paper, the author recommends to begin with a marketing strategy comprising LinkedIn as an important channel. As the number of advertisers is rising, this indicates that there is potential to create a competitive advantage by stepping in early. Providing interesting and valuable information about your company and your products, one can create brand-awareness and potentially increasing sales.
Table of Content
Management Summary
1 Introduction
1.1 Problem / Status Quo
1.2 Goals
1.3 Delimitation
1.4 Methodology
2 Research and Analysis
2.1 Are the professional social networks in Switzerland underestimated?
2.2 LinkedIn Marketing Solutions
2.2.1 Sponsored Content
2.2.2 Sponsored InMail
2.2.3 Text Ads
2.2.4 LinkedIn Sales Solution
2.3 Social Selling
2.3.1 Strategy of Social Selling
2.3.2 Building a Network
2.3.3 Summary
3 Conclusions
3.1 LinkedIn Marketing Solutions
3.2 Social Selling
3.3 LinkedIn Guide
4 Recommendations
List of References
List of Figures.
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Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X. -
Téléchargez vos propres textes! Gagnez de l'argent et un iPhone X.