Analysis of the German Long Distance Bus Market by Porter´s Five Forces

Term Paper , 2015 , 20 Pages

Business economics - Offline Marketing and Online Marketing

This work is divided into different parts. The first part shows the theoretical background and introduces the concept of Porter’s five forces. Therefore the section starts with the objective and field of application of the model followed by the description of the five individual forces. In the section of the business case the concept is applied to the German long distance bus market in order to get a comprehensive picture of the industry situation, risks and opportunities. The last section will complete the entire work by doing a summary, limiting the research and will giving recommendation for further research.

Table of Contents

List of Abbreviations

List of Figures

1 Introduction
1.1 Problem definition
1.2 Objective
1.3 Structure and methodology

2 Market analysis by Porter’s five forces
2.1 Objective and field of application
2.2 Description
2.2.1 Threat of new entrants
2.2.2 Level of rivalry among existing competitors
2.2.3 Threat of substitutes
2.2.4 Bargaining power of suppliers
2.2.5 Bargaining power of customers

3 Business case: German long distance bus market
3.1 Procedure
3.2 Results
3.2.1 Threat of new entrants
3.2.2 Level of rivalry among existing competitors
3.2.3 Threat of Substitutes
3.2.4 Bargaining power of suppliers
3.2.5 Bargaining power of customers

4 Conclusion
4.1 Summary
4.2 Further Research
4.3 Limitation of the research

Appendix

References

• College: University of applied sciences, Nürnberg
• Author: Master of Business Administration (MBA) Martin Pruschkowski (Author)
• Publication Year: 2015
• Pages: 20
• Catalog Number: V432962
• ISBN (eBook): 9783668751682
• ISBN (Book): 9783668751699
• Language: English
• Tags: Fernbus, Marktanalyse, Porters five Forces