This presentation deals with the concept of a start-up group buying website, ready to be established in London, UK, in January 2017. The start-up offers massages in a variety of styles and plans on entering strategic partnerships with hotels, spas, etc. Covered are the general and specific concept, the strategic and marketing plan, as well as cost and budget considerations.
1. Introduction
- Start-up Group buying website
- well known business concept
- Ready to be established in London, UK in January 2017
- Offers only massages in a variety of styles
- Strategic partnerships with hotels, spas, etc.
Business concept of bestlondonmassage.com
[Figure is omitted from this preview]
Team and type of business
- Legal status - General Partnership
it’s easy to start;
no high fees are paid;
we share equal rights and responsibilities in connection with management of the business;
profits and losses are divided equally among us
- Team of 5 - everyone participates with ideas and helps according her skills
2. Strategic Plan
Mission
- communicates the purpose of our company;
- short and simple statement;
Help those looking for the best massage in London to find it quickly and easily
Vision
- A carefully crafted vision statement
- Clearly and concisely communicates our business's overall goals
- Serves as a tool for strategic decisionmaking across the company.
Best London’s massage deals in just few clicks:
Lowest prices
Fast & easy access
High quality massage
London area
Unique Selling Proposition (USP)
The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.
- We collect and offer a wide range of massage vouchers in London only;
- We offer to our clients only high class hotels and spa salons;
- Clients buy massage vouchers at great prices;
- 24/7 quick and easy access to bestlondonmassage.com;
- User-friendly website working on any digital devices;
Competitive Advantages
- We provide a wide variety of high-quality massage services within the area (London);
- Defined focus on massages -> they improve a person’s overall physical and mental condition; wide variety;
- Good relationship with customers
Staff of highly-experienced customer service agents;
- Positive teamwork -> innovative spirit focused towards goals;
[...]
- Quote paper
- Silvia Stamenova (Author), 2018, Start-up Group Buying Website. Considerations of a Business Venture, Munich, GRIN Verlag, https://www.grin.com/document/429220
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