Unilever is London-based multinational company that specialises on fast-moving consumer products in more than 190 countries across the globe. However, Unilever is increasingly facing stiff competition from local, regional, and international companies in virtually all levels from rival firms. The competition is reflected across its over 400 brands in four predominant categories, namely personal care, refreshments, home care, and foods. This calls for a strategic analysis of the company in attempts to identify sustainable recommendations in attempts to enhance the performance and competitiveness of Unilever around the world.
Contents
Introduction
Balanced Scorecard Analysis
Financial Perspective
Customer Perspective
Internal Perspective
Innovation and Learning Perspective
SWOT Analysis
Strength and Weaknesses
Opportunities and Threats
PESTEL Analysis
Political Factors
Economic Factors
Social Factors
Technological Factors
Legal Factors
Environmental Factors
Industrial Life Cycle
Porter’s Five Analysis
Bargaining Power of Suppliers
Bargaining Power of Buyers
Threats of New Entrants
Threats of Substitute Products
Competitive Rivalry in the Market
Benchmarking
McKinsey 7S Analysis
Strategy
Styles
Shared Values
Systems
Structure
Staff
Skills
Impending Challenges Facing Unilever
Major Challenge Affecting Unilever
Porter’s Generic Strategies
Conclusion
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