Communication science exists in every area of life, including in marketing activities. Promotional activities, advertising, through communication media facilitate marketing activities to achieve the desired goals.
This book contains marketing communication lecture materials and will always be developed so that students can become business practitioners who have critical and advanced analysis. The main references in this book are Advertising written by Sandra Moriarty, et al, along with supporting references from various sources.
Contents
CHAPTER 1. COMMUNICATION
A. Definition of Communication
B. Marketing Communications
c. Interactive Communication Model
CHAPTER 2. MARKETING
A. What is Marketing?
B. Main Marketing Concepts
C. Basic Marketing plan
D. Marketing Mix Component
CHAPTER 3. DIRECT MARKETING (DM)
A. Direct Marketing (DM)
B. Advantages and disadvantages of Direct Marketing
C. Direct Marketing Process
D. Direct Marketing Tools
E. The size of the Direct Response Evaluation
CHAPTER 4. SALES PROMOTION, OTHER PROMOTION TYPES
A. Promotion vs. Advertising
B. Sales Promotion
C. Cross-Border Promotion
D. Evaluation of Sales Promotion
CHAPTER 5. PUBLIC RELATION
A. Public Relation (PR)
B. Comparison PR and Advertising
C. Type PR Program
D. PR Planning
E. PR Goals and Strategies
F. PR Tools
G. PR Evaluation
CHAPTER 6. ADVERTISING
A. Definition of Advertising
B. Roles and Type Advertising
CHAPTER 7. REVIEW MEDIA
A. Media Basics
B. Print Media
C. Broadcast Media
D. Internet
E. Non-traditional Media
References
-
-
-
-
Upload your own papers! Earn money and win an iPhone X. -
-
Upload your own papers! Earn money and win an iPhone X. -
-
Upload your own papers! Earn money and win an iPhone X. -
-
Upload your own papers! Earn money and win an iPhone X. -
-
Upload your own papers! Earn money and win an iPhone X. -
-
Upload your own papers! Earn money and win an iPhone X. -
-
Upload your own papers! Earn money and win an iPhone X. -
-
Upload your own papers! Earn money and win an iPhone X. -
-
Upload your own papers! Earn money and win an iPhone X.