Mass media has become a big part of the lives of individuals.There is no doubt that social media have gained wider acceptability and usability and are also becoming probably the most important communication tools among people. Churches have also invested time and money in broadcast media such as television and radio. The Uses and Gratification Theory (UGT) was used for this study.
The aim of this study is to see how the use of the media has impacted the church. To find out how the use of media has helped the SDA church as a whole grow, how it has helped the different participating churches grow and how it has improved member relations. Many churches are using media to communicate with their members, spread the gospel, preach, reach and bring in new members. Churches do not usually get feedback from the people they reach. Churches are unaware of the impact they have on the people they are trying to reach or the members they communicate with. This study will help the churches know how their use of media is impacting their environment and how they can improve its effectiveness.
Contents
Background of the study
Church
Media
Research Problem
Aims and Objectives
Hypotheses
Significance of the study
Definition of Terms
History of the SDA Church Media
Media Used Today
How Church Members Use Social Media
Theory
Conclusion
Research approach
Sampling and Method Size
Data Gathering and Instruments
Method of Analysis
Tabulation of Findings
Results and Discussion
Validity and Reliability
Ethical Considerations
Limitations of Study
Recommendations
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