This term paper deals with the strategic management of the company Marks and Spencer which has become a leading British retail icon since its conception more than a hundred years ago. The book deals in the first part with the company profile, the industry evolution, the current strategic position. The second part contains an industry analysis and market failures. It ends with re-strategizing.
Contents
1. Company Profile
1.1 Industry Evolution
1.2 Current Strategic Position
2.0 Industry Analysis
2.1 PESTEL Analysis
2.2 Market Failures
2.2 Mintzberg’s 5 Ps Concept
2.3 Risk Analysis
3.0 Strategic Drift
3.1 SWOT Analysis
3.2 Blue Ocean to Red Ocean
3.3 Sustainability
4.0 Re-Strategising
4.1 Strategic Objectives
4.2 Ansoff Matrix
5.0 Resource Management
Appendix 1 – Income Statement
Bibliography
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