[...] Those milestones will be outlined in the following chapters. Concerning the structure of this thesis, it will start off by giving a general description of the Chinese market and its economic development, as well as trade and investment opportunities and motives. After that, an overview of the Chinese culture will be given, including a description of Chinese behavioural patterns and the difference to German behaviour. Furthermore negotiation style and techniques will be pointed out. Based on all the information given, potential entry strategies will then be pointed out, including each strategy’s advantages and disadvantages. Besides, industrial and foreign direct investment opportunities policies regulated by the Chinese government will be illustrated and major investment opportunities will be outlined. This chapter is followed by a description of the choice of location, which also includes an overview about certain investment incentives which are offered in specific regions. The following chapter deals with a complete risk analysis for the Chinese market. The second but last chapter deals with companies, which have managed to enter the Chinese market. This chapter also includes a description of the reasons why these companies have been so successful in accessing the Chinese market. Finally, the most important information will be summarized and a final conclusion will be drawn. Figures and tables are part of the appendix.
Table of Contents
- 1. Introduction
- 2. China as Business Location
- 2.1 General facts on China
- 2.2 Economic development of China
- 2.3 Foreign Trade
- 2.4 Foreign Investment in China
- 3. Cultural Habits
- 3.2 Social and cultural general conditions
- 3.2.1 Comparison of German and Chinese cultural elements
- 3.2.1.1 Hofstede's 5-D-Model
- 3.2.1.2 Cultural habits and behaviour
- 3.2.1.3 Negotiation strategy
- 3.2.1 Comparison of German and Chinese cultural elements
- 3.2 Social and cultural general conditions
- 4. Choice of Entry Mode
- 4.1 Exporting
- 4.1.1 Legal requirements for exporting to China
- 4.2 Piggybacking
- 4.3 Licensing
- 4.4 Franchising
- 4.5 Representative office
- 4.6 Joint venturing
- 4.6.1 Legal background
- 4.6.2 Approval procedure
- 4.6.3 Kinds of joint ventures
- 4.7 Direct investment
- 4.7.1 Wholly foreign owned enterprise
- 4.7.2 Foreign-Invested Joint Stock Corporation
- 4.1 Exporting
- 5. Choice of Location
- 6. Risk Analysis
- 6.1 Security Risk
- 6.2 Political Stability Risk
- 6.3 Government Effectiveness Risk
- 6.4 Legal & Regulatory Risk
- 6.5 Macroeconomic Risk
- 6.6 Foreign Trade & Payment Risk
- 6.7 Tax Policy Risk
- 6.8 Labour Market Risk
- 6.9 Financial Risk
- 6.10 Infrastructure Risk
- 7. MNCs in China
- 7.1 Siemens
- 7.1.1 The company
- 7.1.1.1 Corporate History
- 7.1.1.2 Major Businesses
- 7.1.2 Siemens in China
- 7.1.2.1 External Environment
- 7.1.2.2 Entry strategy
- 7.1.2.3 Conclusion
- 7.1.1 The company
- 7.2 Toyota
- 7.2.1 The company
- 7.2.1.1 Corporate History
- 7.2.1.2 Major Businesses
- 7.2.1.3 International markets
- 7.2.2 Toyota in China
- 7.2.2.1 External Environment
- 7.2.2.2 Entry strategy
- 7.2.2.3 Conclusion
- 7.2.1 The company
- 7.1 Siemens
Objectives and Key Themes
This work aims to provide a comprehensive overview of the strategies for entering the Chinese market. It explores the various factors that multinational corporations (MNCs) must consider when making decisions about market entry, location, and risk mitigation.
- Analyzing the economic and political landscape of China as a business location.
- Exploring the cultural nuances and their impact on business strategies.
- Evaluating different entry modes, including exporting, joint ventures, and direct investment.
- Assessing the various risks associated with operating in the Chinese market.
- Examining the experiences of successful MNCs in China.
Chapter Summaries
1. Introduction: This chapter likely introduces the topic of market entry strategies into China, setting the stage for the subsequent chapters by outlining the scope and purpose of the study. It might discuss the growing importance of the Chinese market for international businesses and highlight the complexities involved in successfully penetrating this market. The introduction will likely establish the overall structure and approach of the research.
2. China as Business Location: This chapter provides a general overview of China as a business location, encompassing key statistics, economic growth trends, foreign trade patterns, and foreign investment flows. It sets the economic context for understanding the opportunities and challenges of entering the Chinese market. This will be essential background information, highlighting China's role in the global economy and its attractiveness as a target market.
3. Cultural Habits: This chapter delves into the cultural aspects of doing business in China. It likely compares and contrasts Chinese culture with that of other relevant cultures (possibly German, given the context hints), using models such as Hofstede's 5-D model to analyze key cultural dimensions. The chapter would emphasize the importance of understanding cultural nuances for successful business interactions and negotiations in the Chinese context.
4. Choice of Entry Mode: This chapter analyzes various entry modes available for MNCs targeting the Chinese market. It likely explores exporting, piggybacking, licensing, franchising, representative offices, joint ventures (including different types), and direct investment (such as wholly foreign-owned enterprises and foreign-invested joint stock corporations). The chapter's main focus would be on weighing the advantages and disadvantages of each entry mode, considering factors like control, risk, investment costs, and market access.
5. Choice of Location: This chapter focuses on selecting an optimal location within China for business operations. It might analyze factors such as infrastructure, market access, labor costs, and government incentives that influence location decisions. The chapter would likely discuss the importance of strategic location choices for achieving business goals in the Chinese market.
6. Risk Analysis: This chapter assesses the risks associated with operating in China. It probably covers a range of risks including security, political stability, government effectiveness, legal and regulatory issues, macroeconomic conditions, foreign trade and payment challenges, taxation, labor market fluctuations, financial risks, and infrastructure limitations. The chapter would likely provide a framework for evaluating and mitigating these risks.
7. MNCs in China: This chapter examines the experiences of specific MNCs (Siemens and Toyota are mentioned) in the Chinese market. It would detail their entry strategies, operations, challenges, and successes, providing case studies that illustrate the practical application of the concepts discussed in previous chapters. This section serves as valuable empirical evidence to support the theoretical concepts presented earlier.
Keywords
China, market entry strategies, foreign direct investment, joint ventures, cultural differences, risk analysis, multinational corporations, economic development, Hofstede's cultural dimensions, Siemens, Toyota.
Frequently Asked Questions: A Comprehensive Guide to Market Entry Strategies in China
What is the purpose of this document?
This document provides a comprehensive overview of strategies for entering the Chinese market. It aims to analyze the factors multinational corporations (MNCs) consider when making decisions about market entry, location selection, and risk mitigation.
What topics are covered in this document?
The document covers a wide range of topics, including: an analysis of China's economic and political landscape as a business location; an exploration of cultural nuances and their impact on business strategies; an evaluation of different entry modes (exporting, joint ventures, direct investment); an assessment of risks associated with operating in the Chinese market; and an examination of successful MNCs' experiences in China.
What is included in the Table of Contents?
The table of contents is structured to guide the reader through a systematic exploration of market entry into China. It starts with an introduction, then delves into China as a business location, including economic development and foreign trade. It then explores cultural habits, comparing German and Chinese cultural elements using Hofstede's 5-D model. The core of the document focuses on the choice of entry mode (exporting, joint ventures, direct investment etc.), choice of location within China, and a detailed risk analysis covering various aspects such as political, economic, and legal risks. Finally, it presents case studies of successful MNCs in China, namely Siemens and Toyota, analyzing their entry strategies and experiences.
What are the key themes explored?
Key themes include analyzing China's economic and political landscape, understanding cultural nuances and their impact on business strategies, evaluating various entry modes, assessing associated risks, and examining the experiences of successful MNCs in China.
What are the chapter summaries?
Each chapter provides a detailed overview of its content. The introduction sets the stage for the study. Chapter 2 offers a general overview of China as a business location. Chapter 3 delves into cultural aspects of doing business in China. Chapter 4 analyzes various entry modes. Chapter 5 focuses on selecting an optimal location within China. Chapter 6 assesses the risks associated with operating in China. Chapter 7 examines the experiences of Siemens and Toyota in the Chinese market.
What keywords are associated with this document?
Key words include: China, market entry strategies, foreign direct investment, joint ventures, cultural differences, risk analysis, multinational corporations, economic development, Hofstede's cultural dimensions, Siemens, Toyota.
What entry modes are discussed?
The document explores various entry modes, including exporting, piggybacking, licensing, franchising, representative offices, joint ventures (with further breakdowns into types and legal aspects), and direct investment (wholly foreign-owned enterprises and foreign-invested joint stock corporations).
What types of risks are analyzed?
The risk analysis covers security risks, political stability risks, government effectiveness risks, legal and regulatory risks, macroeconomic risks, foreign trade and payment risks, tax policy risks, labor market risks, financial risks, and infrastructure risks.
Which MNCs are used as case studies?
The document uses Siemens and Toyota as case studies to illustrate the practical application of the discussed concepts.
What is Hofstede's 5-D Model used for?
Hofstede's 5-D Model is used to analyze and compare German and Chinese cultural elements, highlighting the importance of cultural understanding for successful business interactions and negotiations in China.
- Quote paper
- Christian Herbst (Author), 2004, Entry strategies in the Chinese market, Munich, GRIN Verlag, https://www.grin.com/document/39897
