This research paper deals with a cable network that could establish itself within the last 20 years from a small and unknown service to a synonym for kids’ programming: NICKELODEON. The basic cable network is one of the most successful ones in the US – commercially as well as from a programming standpoint – and is also expanding into other countries all over the world. As a result of a clever branding approach the name of the network is well known to a lot of people and stands for a unique philosophy and image, which will also be discussed in this research paper. NICKELODEON is one of the biggest players (if the not the single biggest one) in the worldwide ‘kidvid’ market and therefor should be very interesting to analyze.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- History
- Philosophy & Programming Strategies
- Types of Programming
- Recent Developments & Future Plans
- Competition
- Facts & Figures
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research paper examines the development and success of Nickelodeon, a cable network catering to children, from its inception in 1979 to its current status as a leading force in the children's television market. The paper analyzes the network's history, programming philosophy, and strategies, while exploring its competitive landscape and recent developments.
- Evolution of Nickelodeon from a niche service to a dominant player in the children's television market
- Nickelodeon's programming philosophy and its evolution over time
- The network's use of research and audience testing in program development
- Competitive landscape and strategies employed by Nickelodeon to maintain its position
- Recent developments and future plans for the network
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: The introduction establishes the focus of the research paper, outlining the significant growth and influence of Nickelodeon within the children's programming landscape. It highlights the network's unique branding and philosophy, making it a fascinating subject for analysis.
- History: This section delves into the origins of Nickelodeon, tracing its journey from its beginnings as a commercial-free service to its transformation into a 24-hour network with the introduction of Nick at Nite. The chapter discusses the network's early challenges and the key factors that led to its growth and success.
- Philosophy & Programming Strategies: This chapter explores the core philosophy behind Nickelodeon's programming, emphasizing its shift from an educational focus to one that embraces fun and silliness. The chapter also sheds light on the network's innovative research methods, utilizing focus groups and national polls to understand children's preferences and tailor programming accordingly.
- Types of Programming: This section provides an overview of the diverse range of programming offered by Nickelodeon, highlighting its blend of news, variety shows, music, comedy, adventure, and original animated series known as Nicktoons. It mentions the popularity of shows like Rugrats and its association with the creators of The Simpsons, emphasizing Nickelodeon's commitment to producing high-quality content.
- Recent Developments & Future Plans: This chapter examines Nickelodeon's recent expansions into digital services, including Nickelodeon Games & Sports and Nick Too. The section discusses the network's future plans, focusing on the further development of animated series and potentially expanding its reach to include gender-specific programming. It also mentions the potential for future monetization of its digital services through advertising.
- Competition: This section explores the competitive landscape surrounding Nickelodeon, outlining the key players in the children's television market, including Disney Channel, Cartoon Network, and Fox Family Channel. The chapter analyzes the factors that contribute to Nickelodeon's strong position in the market, such as its broad reach and its established reputation. It also examines the challenges posed by competitors in different markets, such as the emergence of Kinderkanal in Germany.
- Facts & Figures: This section provides a snapshot of Nickelodeon's current reach, outlining its subscriber base and availability across various cable systems and satellite platforms. The chapter includes data on the network's growth over time, showcasing its significant expansion in the United States and beyond.
Schlüsselwörter (Keywords)
This research paper focuses on the cable network Nickelodeon, exploring its history, programming philosophy, and evolution within the children's television landscape. Key themes include the network's strategic adaptation, audience research, competitive landscape, and future plans. This analysis investigates the factors behind Nickelodeon's success, including its unique branding, targeted programming, and innovative strategies. The paper also explores the concept of 'kidvid' and the role of Nickelodeon within the broader children's media market.
- Quote paper
- Christoph Koch (Author), 1999, Nickelodeon. Analysis of a Cable Network, Munich, GRIN Verlag, https://www.grin.com/document/3940
