The automotive industry is changing. Home-markets of world-known automakers become saturated. Many companies seek new opportunities and chances in new markets.
The major future challenges for JLR are from economic nature. Economic growth in Europe is stagnating which leads to moderately increasing sales. Additionally, there is pressure to adhere to environmental standards which complicates competition further.
Although Europe is a mature market with comprehensive intellectual property rights, and low corruption, without satisfying growth, JLR needs to seek new markets.
In general, there are 3 types of motives for companies to engage in foreign direct investments (FDI), market-seeking motives, resource- or asset-seeking motives and efficiency-seeking motives.
TABLE OF CONTENTS
I. Assignment Part A
1. Which Developments Impelled Jaguar Land Rover (JLR) to Implement the Partnership with Chery Automobile Ltd.?
1.1 The Anticipated Internal Benefits and Synergies
1.2 Why is the Chinese Government involved?
2. Categorization of the Partnership Between JLR and Chery Automobile Ltd
2.1 Which Risks does a Joint-Venture Entail?
2.2 The Acquisition of Jaguar and Land Rover by Tata Motors
3. The Possible Influence of National and Corporate Culture on the Joint-Venture
3.1 The Possible Influence of National Culture
3.2 The Possible Influence of Corporate Culture
4. The Importance of Exchange Rate Movements for JLR and Chery Automobile Ltd
II. Assignment Part B
5. Aspects or Challenges of Doing Business Internationally
III. List of Tables
IV. List of Figures
VI. References
VII. Bibliography
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