This research attempted to examine the practice and challenges of media coverage of entrepreneurship issues in Ethiopian Broadcasting Corporation (EBC). Specifically, the study evaluated the extent of the coverage and prominence being offered to entrepreneurship news, the source of entrepreneurship news, the way of presentation of massages in the stories (frame) and challenges of reporting on entrepreneurship news.
The study was formed by development communication, social responsibility and framing theoretical frameworks. The study employed mainly quantitative method and supplemented by qualitative one. A content analysis was conducted on the stories carried by the corporation to provide a brief description on the extent of the coverage, frames and source of entrepreneurship news. In addition, an in-depth interview with 12 key informants was used as supplementary tool to support the quantitative findings and to find out challenges of reporting on the issue. Analysis of data was made by SPSS using descriptive, graphs, charts, and tables. The study revealed that EBC did not give necessary and adequacy attention to the coverage of entrepreneurship issue. It also showed that the amount of coverage and the degree of prominence given to the issue were very low and not strong enough.
Government officials influence the journalist’s news frame and they have better chance of getting the voice rather than entrepreneurs. Most of entrepreneurship news stories are event based and sourced by the government organizations. In general, the coverage is favors what the government is doing on entrepreneurs and entrepreneurship development rather than what the entrepreneurs are doing. Internally trends of collecting money among reporters and media as an institution to give fine coverage of news in favor of the payer and lack of understanding on the issue and externally the government influence are the major challenges of reporting on the issue.
The findings of the study imply EBC fails to create awareness, inspire and mobilize the society at large on the power and value of entrepreneurship development. Based on the findings, pertinent recommendations were forwarded.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Chapter 1: Introduction
- Chapter 2: Literature Review
- Chapter 3: Research Methodology
- Chapter 4: Data Presentation and Analysis
- Chapter 5: Discussion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research aimed to investigate the practices and challenges associated with media coverage of entrepreneurship in the Ethiopian Broadcasting Corporation (EBC). The study assessed the extent and prominence of entrepreneurship news, news sources, framing techniques, and reporting challenges. It utilized a mixed-methods approach, combining quantitative content analysis with qualitative interviews.
- Extent and prominence of entrepreneurship news coverage in EBC.
- Sources of entrepreneurship news and their influence on framing.
- Challenges faced by journalists in reporting on entrepreneurship.
- The role of government influence on news coverage.
- The impact of EBC's coverage on public awareness and mobilization around entrepreneurship.
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter 1: Introduction: This chapter sets the stage for the research by introducing the topic of media coverage of entrepreneurship in Ethiopia, highlighting its importance for economic development. It establishes the research problem, focusing on the limited attention given to entrepreneurship in EBC, and outlines the research questions and objectives. The chapter also provides the theoretical framework, drawing upon development communication, social responsibility, and framing theories to guide the analysis.
Chapter 2: Literature Review: This chapter reviews existing literature on entrepreneurship, media coverage, and development communication. It explores the role of media in promoting entrepreneurship, examines different framing techniques used in news reporting, and discusses the challenges faced by journalists in covering this topic. This section sets the context for the current study by providing a comprehensive overview of relevant theoretical and empirical research.
Chapter 3: Research Methodology: This chapter details the research design and methodology employed in the study. It outlines the quantitative and qualitative methods used, specifically the content analysis of EBC news stories and in-depth interviews with key informants. The chapter describes the sampling techniques, data collection procedures, and data analysis methods. The methodological rigor and justification for the chosen approach are clearly articulated.
Chapter 4: Data Presentation and Analysis: This chapter presents the findings of the study, based on the content analysis and interviews. Quantitative data on the extent of coverage, prominence given to entrepreneurship news, sources of news, and framing techniques are presented using descriptive statistics, graphs, and charts. Qualitative data from the interviews are analyzed to identify the challenges faced by journalists in reporting on entrepreneurship. This section provides a detailed and systematic presentation of the empirical evidence.
Chapter 5: Discussion: This chapter discusses the implications of the findings, relating them back to the research questions and objectives. It interprets the results in light of the theoretical framework and existing literature. The chapter examines the significance of the findings for understanding the role of media in promoting entrepreneurship in Ethiopia and suggests areas for future research.
Schlüsselwörter (Keywords)
Entrepreneur, Entrepreneurship, Communication for Development, Media Coverage, Ethiopian Broadcasting Corporation (EBC), Framing, Government Influence, News Reporting, Development Communication, Social Responsibility.
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This document is a comprehensive language preview of a research paper. It includes the table of contents, research objectives and key themes, chapter summaries, and keywords. It provides a structured overview of the research, allowing readers to quickly understand its scope and findings.
What are the main objectives of the research?
The research investigated the practices and challenges associated with media coverage of entrepreneurship within the Ethiopian Broadcasting Corporation (EBC). Specifically, it assessed the extent and prominence of entrepreneurship news, news sources, framing techniques used, and the challenges faced by journalists in reporting on this topic. It also explored the role of government influence and the impact of EBC's coverage on public awareness.
What methodology was used in this research?
The study employed a mixed-methods approach, combining quantitative content analysis of EBC news stories with qualitative in-depth interviews with key informants. This approach allowed for a comprehensive understanding of the research problem.
What are the key themes explored in the research?
Key themes include the extent and prominence of entrepreneurship news coverage in EBC; the sources of entrepreneurship news and their influence on framing; the challenges faced by journalists in reporting on entrepreneurship; the role of government influence on news coverage; and the impact of EBC's coverage on public awareness and mobilization around entrepreneurship.
What are the chapter summaries?
Chapter 1: Introduction sets the context and research problem. Chapter 2: Literature Review examines existing research on entrepreneurship and media coverage. Chapter 3: Research Methodology details the research design. Chapter 4: Data Presentation and Analysis presents the findings from both quantitative and qualitative data. Chapter 5: Discussion interprets the findings and discusses their implications.
What are the keywords associated with this research?
Keywords include Entrepreneur, Entrepreneurship, Communication for Development, Media Coverage, Ethiopian Broadcasting Corporation (EBC), Framing, Government Influence, News Reporting, Development Communication, and Social Responsibility.
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This document is intended for academic use, facilitating analysis of the research themes in a structured and professional manner.
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- Quote paper
- Bilal Worku (Author), 2017, The practice and challenges of media coverage of entrepreneurship issues in Ethiopian Broadcasting Corporation (EBC), Munich, GRIN Verlag, https://www.grin.com/document/374510
