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International Marketing Strategy of Coca Cola Company

Name: International Marketing Strategy of Coca Cola Company
Price: 18.95 EUR
Availability: InStock
Author: Umut Çelik
ISBN: 978-3-668-51629-8

The essence and objectives of international marketing

Term Paper, 2017

32 Pages

Umut Çelik (Author)

Excerpt

Introduction

The Essence and Objectives of International Marketing
The Concept and Essence of International Marketing
Principles and Methods of International Marketing
International Marketing Concepts and Features of Transition to International Marketing

Characteristics and analysis of the international marketing activities of The Coca Cola Company
Characteristics of the activities and history of The Coca Cola Company

International Marketing Strategy of Coca Cola Company
The Implementation of the Strategy of Coca Cola on the example of Different Countries

American Dream

Water Plans

Conclusion

List of References

Excerpt out of 32 pages

Details

Title: International Marketing Strategy of Coca Cola Company
Subtitle: The essence and objectives of international marketing
College: ESC Dijon Bourgogne - Burgundy School of Business
Author: Umut Çelik (Author)
Year: 2017
Pages: 32
Catalog Number: V374307
ISBN (eBook): 9783668516281
ISBN (Book): 9783668516298
File size: 592 KB
Language: English
Keywords: International, Marketing, Strategy, Coca Cola, Marktes, System, Essence, Economy, Expansion

Quote paper: Umut Çelik (Author), 2017, International Marketing Strategy of Coca Cola Company, Munich, GRIN Verlag, https://www.grin.com/document/374307

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