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Has the Syntax of Advertising changed? A Syntactic Analysis of Slogans on the basis of Leech’s Concept of Standard Advertising Language


Term Paper, 2014

21 Pages, Grade: 1,3


Excerpt


Table of Contents

1. Introduction

2. Establishing a Syntactic Framework
2.1 Sentence Force
2.2 Grammatical Simplicity
2.3 Verbal Groups
2.4 Nominal Groups
2.5 Coordination

3. Research part
3.1 Hypotheses
3.2 Methods and Material
3.3 Results

4. Discussion

5. Bibliography

Excerpt out of 21 pages

Details

Title
Has the Syntax of Advertising changed? A Syntactic Analysis of Slogans on the basis of Leech’s Concept of Standard Advertising Language
College
University of Mannheim  (Anglistische Linguistik (A1))
Grade
1,3
Author
Year
2014
Pages
21
Catalog Number
V373247
ISBN (eBook)
9783668506534
ISBN (Book)
9783668506541
File size
637 KB
Language
English
Keywords
syntax, syntactic analysis, advertising, slogans, language, leech, standard
Quote paper
Marie-Kristin Hofmann (Author), 2014, Has the Syntax of Advertising changed? A Syntactic Analysis of Slogans on the basis of Leech’s Concept of Standard Advertising Language, Munich, GRIN Verlag, https://www.grin.com/document/373247

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