The purpose of this assignment was to analyse the Lufthansa Group's new strategy, evaluate the opportunities and the weaknesses of this concept, and to develop further recommendations for action.
Table of contents
List of abbreviations
List of figures
1 Introduction
2 Introduction to the Lufthansa Group
3 Market Analysis
3.1 Low cost airlines
3.2 Premium airlines
3.3 Point-to-Point vs. Hub-and-spoke
4 Lufthansa's new strategy
4.1 Eurowings
4.2 Lufthansa
5 Competitive evaluation
5.1 Theoretical background
5.2 SWOT analysis
5.2.1 Strengths
5.2.2 Weaknesses
5.2.3 Opportunities
5.2.4 Threats
6 Conclusion
List of references
ITM - Integral Total Management
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