Definition and Market Analysis of the Tesla Motors Model S

Term Paper , 2016 , 15 Pages , Grade: 1,3

Business economics - Offline Marketing and Online Marketing

The purpose of this document is to analyse the strategic marketing positioning of Tesla Motors with the focus on its premium electric car, “Model S”.

From the text:
- The Company Tesla Motors;
- Business Analysis;
- Market Analysis;
- Market Positioning and Strategy

Table of contents

List of figures

1 Introduction

2 The Company Tesla Motors
2.1 Mission & Vision
2.2 The Model S

3 Business Analysis
3.1 External Business Environment
3.1.1 Political
3.1.2 Economical
3.1.3 Social
3.1.4 Technological
3.2 SWOT-Analysis
3.2.1 Strength
3.2.2 Weaknesses
3.2.3 Opportunities
3.2.4 Threats

4 Market Analysis
4.1 Competitive Strategy
4.2 Competitor Analysis
4.3 Customer Analysis

5 Market Positioning and Strategy

6 Conclusions

List of references

• College: University of applied sciences, Cologne
• Course: Marketing
• Grade: 1,3
• Author: Erik Somssich (Author)
• Publication Year: 2016
• Pages: 15
• Catalog Number: V356695
• ISBN (eBook): 9783668428799
• ISBN (Book): 9783668428805
• Language: English
• Tags: Marketing, Marktanalyse, Wettbewerbsanalyse, Tesla, Model S, Elektroautos, Automobilindustrie, Automotive