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Snapchat as an innovative service

An analysis


Term Paper, 2017

22 Pages, Grade: 1.0


Excerpt


Table of contents

Introduction

Characteristics of Snapchat
Definition of the service
Main features
Market-creating capacity
Successfulness of the innovation

Business model evolution
Snapchat 1.0
Snapchat 2.0
Snap Inc. and the years to come
Novel dimensions of the service

Sectoral competitive environment
Means of appropriation
Existing competitors in the market

The demand
Diffusion rate
Target market and current and future customers
Perceived service quality

Concluding remarks

References

Appendix

Excerpt out of 22 pages

Details

Title
Snapchat as an innovative service
Subtitle
An analysis
College
Bocconi University
Course
Innovation in Services
Grade
1.0
Authors
Year
2017
Pages
22
Catalog Number
V355189
ISBN (eBook)
9783668426603
ISBN (Book)
9783668426610
File size
1093 KB
Language
English
Keywords
Innovation, Service innovation, Snapchat, Snap, case study, Innovation management, Measure innovation, Evan Spiegel, Innovation in services
Quote paper
Benyi Heider (Author)Carla Sofia Simões (Author)Caroline Gram (Author), 2017, Snapchat as an innovative service, Munich, GRIN Verlag, https://www.grin.com/document/355189

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