Going for a walk through a deserted alley in the city at night, watching the stars shining above, it might not seldom happen that you notice a yellow glow from behind a corner. When having curiously turned around it, perceiving a creepy loud rumbling, you spot that the glow comes from a big shining “M” floating in the air. The symbol becomes bigger and bigger the nearer you walk towards it, your pulse rises and having finally reached the “M” you open the door of the McDonald’s restaurant and enter to have a burger to stop the rumbling of your stomach.
Meanwhile, there is a McDonald’s in every big city at nearly every corner. But where does McDonald’s originally come from?
This thesis gives a summary of the history of McDonald's - one of the most widespread companies in the world.
Table of Contents
- A) McDonald's: One of the Most Widespread Companies in the World
- B) McDonald's
- I. Establishment of the First McDonald's Restaurant
- 1. Foundation and Development of the Successful Concept
- 2. The Taking-Over of the McDonald's Company by Ray Kroc
- II. Becoming a Global Institution
- III. History of McDonald's in Germany
- IV. Regulations for McDonald's Food
- V. McDonald's Advertising - A Short Survey
- I. Establishment of the First McDonald's Restaurant
- C) McDonald's - Not Only a Fast-Food Restaurant, But Also a Charitable Organization
Objectives and Key Themes
This essay aims to trace the history of McDonald's, from its humble beginnings to its global dominance. It explores the key factors contributing to the company's success, examining its business model, expansion strategies, and impact on the fast-food industry and beyond. The essay also touches upon the company's regulatory environment and advertising strategies.
- The development of McDonald's innovative business model and its impact on the fast-food industry.
- The role of franchising in McDonald's rapid expansion and global reach.
- The evolution of McDonald's brand image and marketing strategies.
- The regulatory landscape surrounding McDonald's food and operations.
- McDonald's presence and impact in Germany as a case study.
Chapter Summaries
A) McDonald's: One of the Most Widespread Companies in the World: This introductory chapter sets the stage by highlighting the sheer scale of McDonald's global presence. It emphasizes the ubiquitous nature of the brand, using a vivid anecdote to illustrate its pervasiveness in modern society. The chapter underscores McDonald's staggering number of restaurants worldwide and its rapid expansion, setting the context for a deeper exploration of its history and success.
B) McDonald's - I. Establishment of the First McDonald's Restaurant: This section details the origins of McDonald's, beginning with the McDonald brothers' initial barbecue drive-in and their pivotal shift to a streamlined, limited-menu model in 1948. This transformation included a focus on mass production, cost reduction (lowering hamburger prices to 15 cents), the introduction of a new company symbol, plastic dishes, and self-service. The chapter emphasizes their pioneering role in establishing the fast-food industry and shaping the American way of life.
B) McDonald's - I. 2. The Taking-Over of the McDonald's Company by Ray Kroc: This section focuses on Ray Kroc's pivotal role in transforming McDonald's into a global empire. It describes Kroc's initial encounter with the McDonald brothers, his recognition of their business potential, and his subsequent negotiation for exclusive U.S. franchising rights. The chapter details Kroc's revised franchising model, which differed significantly from the brothers' approach, and the risks he undertook in his ambitious endeavor. Kroc's entrepreneurial drive and his vision for the company's future are central themes.
B) McDonald's - II. Becoming a Global Institution: This chapter examines the factors contributing to McDonald's global expansion. The establishment of "Hamburger University" as a training institution for franchisees and managers is highlighted, emphasizing its role in maintaining consistent quality and operations worldwide. The chapter details the international expansion strategy and its overall success on a global scale.
B) McDonald's - III. History of McDonald's in Germany: This section provides a brief overview of McDonald's history within the German market. It likely details the establishment of McDonald's in Germany, its growth and adaptation to the local market, and its impact on the German fast-food landscape (though specifics are not included in the provided text).
B) McDonald's - IV. Regulations for McDonald's Food: This chapter focuses on the regulations and standards governing McDonald's food products. It likely discusses quality control measures, nutritional aspects of the menu, and specific regulations surrounding the preparation of McDonald's signature burgers (further detail unavailable from the given text).
B) McDonald's - V. McDonald's Advertising - A Short Survey: This section offers a concise analysis of McDonald's advertising strategies. It likely provides an overview of the company's marketing approaches over time, including the evolution of their branding and advertising campaigns (though specific campaigns are not detailed).
Keywords
McDonald's, fast food, franchising, Ray Kroc, global expansion, business model, brand image, advertising, regulation, quality control, Germany, Hamburger University.
McDonald's: A Comprehensive Language Preview - FAQ
What is this document?
This document is a comprehensive language preview providing a structured overview of a text analyzing McDonald's. It includes a table of contents, objectives and key themes, chapter summaries, and keywords.
What topics does the text cover?
The text traces McDonald's history from its origins to its global dominance. It examines key factors contributing to its success, including its business model, expansion strategies, advertising, regulatory environment, and its impact on the fast-food industry. The history of McDonald's in Germany is also included as a case study.
What are the key themes explored in the text?
Key themes include the development of McDonald's innovative business model and its impact, the role of franchising in its global expansion, the evolution of its brand image and marketing strategies, the regulatory landscape surrounding its food and operations, and McDonald's presence and impact in Germany.
What is the structure of the text?
The text is structured into several sections: An introduction highlighting McDonald's global presence; a section detailing the establishment of the first McDonald's restaurant, including the role of the McDonald brothers and Ray Kroc; a section on McDonald's global expansion; a section focusing on McDonald's history in Germany; a section on regulations concerning McDonald's food; and finally, a section on McDonald's advertising strategies.
What is the significance of Ray Kroc?
Ray Kroc is a central figure in the text. He is credited with transforming McDonald's from a small restaurant into a global empire through his revised franchising model and ambitious expansion strategies.
What role did franchising play in McDonald's success?
Franchising was crucial to McDonald's rapid expansion and global reach. The text highlights the effectiveness of the franchising model in maintaining consistent quality and operations worldwide.
What is "Hamburger University"?
Hamburger University is a training institution for McDonald's franchisees and managers, crucial in maintaining consistent quality and operations across the company's global locations.
What aspects of McDonald's operations are discussed?
The text addresses various aspects of McDonald's operations, including its business model, expansion strategies, advertising campaigns, quality control measures, regulatory compliance, and its presence in specific markets like Germany.
What keywords are associated with the text?
Keywords include McDonald's, fast food, franchising, Ray Kroc, global expansion, business model, brand image, advertising, regulation, quality control, Germany, and Hamburger University.
What is the purpose of this language preview?
This language preview serves as a concise summary and guide to the main ideas and structure of the text, facilitating academic analysis of its themes and arguments.
- Citar trabajo
- M. A. Heike Mieth (Autor), 1999, The history of McDonald's, Múnich, GRIN Verlag, https://www.grin.com/document/35283
