The business proposal provides an overview of the food & beverage concept of a Thai restaurant called VeriThai. Our business caters to a cross section of the customers deriving from the surrounding countries in Asia, as well as from faraway western countries. The concept of this restaurant offers modern contemporary Thai cuisine that draws on the cultural diversity of Thailand that is suitable to the palettes in Singapore.
Our unique proposition is our clean, fresh and creative foods that are seasoned with herbs and spices of Thailand with ready to make dishes upon advanced notice. The food business in Singapore is a fairly huge market, serving a potential market of more than 5 million. The revenue for food and beverage in Singapore has been increasing to $8,317 million in 2013 and restaurants accounted for 40% of the industry and recorded the largest increase of 8.5%. This shows potential as more visitors are also expected to arrive in Singapore.
Inhaltsverzeichnis (Table of Contents)
- 1. Introduction
- 1.1 The Menus
- 1.2 Thai Cuisine
- 1.3 Food
- 1.4 Theme and Ambience
- 1.5 Facilities
- 1.6 Equipment
- 1.7 Type and Standard of Service
- 1.8 Production System and Procedures
- 1.9 Food Safety Plan Procedures
- 2. Purchasing, Receiving, Storage and Inventory Control Practices
- 2.1 Human Resource Practices
- 2.2 Marketing
- 3. Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This business proposal outlines the concept for a contemporary Thai restaurant, VeriThai, targeting a diverse clientele in Singapore. The primary objective is to establish a successful fine-dining establishment offering high-quality, authentic Thai cuisine in a modern setting. The proposal details the restaurant's menu, theme, pricing strategy, and operational plans.
- Establishment of a successful fine-dining Thai restaurant in Singapore.
- Development of a menu showcasing contemporary Thai cuisine appealing to a diverse customer base.
- Implementation of efficient purchasing, storage, and inventory control practices.
- Creation of a unique and appealing dining atmosphere.
- Effective marketing and customer service strategies.
Zusammenfassung der Kapitel (Chapter Summaries)
1. Introduction: This chapter introduces the VeriThai restaurant concept, highlighting its focus on modern contemporary Thai cuisine suitable for Singapore's diverse palate. It emphasizes the use of fresh, high-quality ingredients and the unique selling proposition of offering specially prepared dishes upon advanced notice to cater to individual dietary needs and preferences. The chapter also presents data on the significant and growing food and beverage market in Singapore, demonstrating the potential for success. The introduction lays the groundwork for the subsequent detailed description of the restaurant's menu, ambiance, operations, and target market.
2. Purchasing, Receiving, Storage and Inventory Control Practices: This chapter (while not fully detailed in the provided text) would likely outline the planned systems and procedures for managing the purchasing, receiving, storage, and inventory of food and beverage products. This would be crucial for cost control and maintaining the high quality of ingredients essential to VeriThai's concept. Effective inventory management ensures minimal waste and timely replenishment, directly impacting profitability and customer satisfaction. The practices described would likely align with industry best practices to maintain food safety and hygiene.
Schlüsselwörter (Keywords)
Thai restaurant, contemporary Thai cuisine, Singapore food market, menu development, pricing strategy, cost-sales ratio, fine dining, target market, marketing, human resources, inventory management, food safety.
VeriThai Restaurant Business Proposal: Frequently Asked Questions
What is the main objective of the VeriThai restaurant business proposal?
The primary objective is to establish a successful fine-dining establishment in Singapore, offering high-quality, authentic Thai cuisine in a modern setting, appealing to a diverse clientele.
What are the key themes explored in the proposal?
Key themes include menu development showcasing contemporary Thai cuisine, efficient purchasing and inventory control, creating a unique dining atmosphere, effective marketing and customer service strategies, and establishing a successful fine-dining Thai restaurant in Singapore.
What aspects of the restaurant are covered in the proposal?
The proposal details the restaurant's menu, theme, pricing strategy (though specifics aren't provided in this preview), operational plans, purchasing, receiving, storage, and inventory control practices, human resource practices (briefly mentioned), marketing strategies, and food safety procedures.
What is the target market for VeriThai?
VeriThai aims to attract a diverse clientele in Singapore, suggesting a broad appeal across different demographics.
What is the proposed menu like?
The menu will feature contemporary Thai cuisine, emphasizing fresh, high-quality ingredients. The proposal mentions the possibility of specially prepared dishes upon advanced notice to cater to individual dietary needs and preferences.
What aspects of the restaurant's operations are addressed?
The proposal covers the operational aspects of purchasing, receiving, storage, and inventory control, hinting at a focus on efficiency and cost control to maintain high-quality ingredients and minimize waste. It also mentions food safety plans and procedures.
What is the significance of the Singapore food market in the context of this proposal?
The proposal highlights the significant and growing food and beverage market in Singapore to demonstrate the potential for success of VeriThai.
What are the chapter summaries included in the preview?
The preview includes summaries for the "Introduction" chapter (detailing the restaurant concept, menu, ambiance, and target market) and the "Purchasing, Receiving, Storage and Inventory Control Practices" chapter (outlining the planned systems for managing food and beverage products to ensure cost control, high quality, and food safety).
What are the key words associated with the VeriThai restaurant proposal?
Key words include: Thai restaurant, contemporary Thai cuisine, Singapore food market, menu development, pricing strategy, cost-sales ratio, fine dining, target market, marketing, human resources, inventory management, and food safety.
- Quote paper
- Patrick Sim (Author), 2013, Thai Restaurant. A Food and Beverage Business Development Proposal, Munich, GRIN Verlag, https://www.grin.com/document/351884
