As long as the concept of selling and advertising exists, marketeers have bemoaned the effectiveness of their advertising campaigns. Paying for advertisements first and receiving benefits later, advertisers are vulnerable to low- or non-performing ad placements. Affiliate marketing seems to offer a refreshing change: In this performance-based approach to online marketing, advertisers pay only when a sale occurs.
This idea is not new, but the traditional offline approach is being successfully transferred to the online world.
The objective of this synopsis is to give an overview about affiliate marketing: Definition and characteristics, functional principal and value creation are some of the key elements.
TABLE OF CONTENTS
III List of Figures
1 Introduction
1.1 Objective of the paper
2 Affiliate Marketing
2.1 Definition
2.2 Objectives
2.3 Functional principle
2.3.1 Advertisement methods
2.3.2 Commission models
2.4 In-house vs. brokered Affiliate Marketing
2.5 Stakeholders
2.6 Interactions
2.7 Network characteristics
2.8 Value Creation
3 Conclusion
4 References
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