Leseprobe
Index
1. Introduction
2. Perception of corporate social responsibility by consumers and why are consumers sceptical about CSR?
3. Corporate misbehaviour. Communication and actions that could reduce consumers’ scepticism.
4. Volkswagen’s 2015 Crisis. A new challenge for CSR and excuse for consumers’ scepticism.
5. Conclusion
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- Valeriya Zhukova (Autor:in), 2016, Volkswagen’s 2015 crisis. A new challenge for CSR and excuse for consumers’ scepticism, München, GRIN Verlag, https://www.grin.com/document/349994
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