Measuring the Effectiveness of Marketing Events With Objective Ratios

Projektarbeit , 2016 , 24 Seiten , Note: 92%

BWL - Offline-Marketing und Online-Marketing

Within this project paper different objective ratios for measuring the effectiveness of marketing events are presented and discussed.

The first half of this paper describes the theoretical framework which is then used for analyzing different real life examples.

Content

1. Introduction

2. Theoretical Background
2.1 Theoretical Background of Effectiveness
2.2 Existent Methods of Evaluating Event Outcomes

3. Analysis
3.1 Conditions for the Event Evaluation Process
3.2 Definition of Used Figures
3.3 Process of Measuring the Effectiveness of Marketing Events
3.3.1 Limitations of Objective Ratios

4. Real World Examples

5. Conclusion

Reference List

Appendix

• Hochschule: European Business School - Internationale Universität Schloß Reichartshausen Oestrich-Winkel
• Note: 92%
• Autor: Fabian Büngers (Autor:in)
• Erscheinungsjahr: 2016
• Seiten: 24
• Katalognummer: V346615
• ISBN (eBook): 9783668361010
• ISBN (Buch): 9783668361027
• Sprache: Deutsch
• Schlagworte: Marketing, Event, Measure, Effectiveness, Marketing Event, Objective, Objective Ratios, Measuring Effectiveness of Marketing Events, Financial Ratios, Marketing Event Measurement, Measuring Marketing Success, Measuring Event Success