In a world governed by mobile internet and characterized by an increasing number of active customers on the way, companies have to face the difficulty of implementing an adequate strategy for proper master data management. The drastic increase in active mobile connection of both companies and customers leads to rapid master data growth and therefore points out the necessity of implementing a management strategy. The construction of a master data management strategy implies the interaction of different tools and methodologies. Starting with an overview of existing literature and limiting itself within the given scope, the present review then handles the interaction proper. This constitutes the essential component of this work.
Content
Abstract
1. Introduction
1.1 Problem statement
1.2 Research question
1.3 Objective
1.4 Structure of the paper
2. Fundamentals and Basic terms
2.1 Master data
2.2 master data management
2.3 master data management strategy
3. Methodology for the literature work
3.1 Methodology
3.2 Keywords ans search queries
3.3 Search filter
3.4 Literature sources
4. Resultofthe Work
4.1 Construction of master data management strategy: methodologies and tools
4.1.1 Methodologies
4.1.2 Evaluation of reasearch findings: methodologies
4.1.3 Tools
4.1.4 Ecaluation of research findings: tools
5. Discussion and conclusion
5.1 Discussion
5.2 Conclusion
Literature
Appendix
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