Eventful Cities. The Case of Singapore

Essay , 2014 , 15 Pages , Grade: 73

Economics - Case Scenarios

Nowadays, events and festivals are an essential part of city life due to the fact that events signify as a way of selling the city as a product by attracting tourists, investments and industries, which could be done by hosting different kind of events on national or city levels.

The events have the ability to promote city status as well as uniting communities. Yet the need to distinct a city of other cities is strongly related to the rapid changes and developments in the global economy and increase of global competition.

Nevertheless, there are different approaches cities could integrate depending on the use of events in cities and its strategic vision: the entrepreneurial city, the eventful city, and the creative city, which are the key concepts to the case of Singapore.

So, in what way does Singapore utilise events to become an eventful city, the entrepreneurial city and/or the creative city? Also, how did Singapore integrate the events strategy and its delivery? Lastly, did the implementation of the events strategy and its delivery leave an impact or legacy for Singapore?

Table Of Contents

Introduction and Literature Review

The Case of Singapore
Singapore’s Events Strategies and Delivery
The Effectiveness and Evaluation of Singapore’s Strategies

Conclusion

References

Appendix 1 Statistics of Tourism of Singapore

Appendix 2 Logo of Youth Olympic Games Singapore 2010

• College: London Metropolitan University
• Course: Master of International Events Management
• Grade: 73
• Author: M.A. Melanie Wagenaar (Author)
• Publication Year: 2014
• Pages: 15
• Catalog Number: V321213
• ISBN (eBook): 9783668213029
• ISBN (Book): 9783668213036
• Language: English
• Tags: eventful, cities, case, singapore