Issues Faced By Small and Medium Enterprises In A Global Business Environment

Exemplary development of an internationalisation strategy for SMES

Term Paper (Advanced seminar) , 2016 , 24 Pages , Grade: 81%

Business economics - Company formation, Business Plans

The paper aims to analyse the current situation of a fictive company and moreover to work out an adequate internationalisation strategy considering the following three key objectives: 1. Reduce labour costs by shifting the production- centre to a low-income country, 2. Enter new markets in countries with a low level of market satisfaction, 3. Enlarge the range and variety of products through a highly educated R&D-Team.

After evaluating the business environment, three potential target countries for the internationalisation process are assessed. In a next step the strengths, weaknesses, opportunities and threats are lined out. Moreover a PEST-analysis is conducted to prepare for the location decision. Finally, the most adequate method is selected and a brief conclusion and recommendation are given.

Table of Content

List of Abbreviations

List of Diagrams

List of Tables

1. Introduction
1.1 Problem and Objective
1.2 Analytical Structure

2. Current and Future Business Environment: STEEP-Table

3. Internationalisation Strategy
3.1 Country Selection
3.2 SWOT-Analysis
3.3 PEST-Analysis
3.3.1 Weighting System
3.3.2 Data Analysis
3.3.3 Location Decision
3.4 Choice of Method

4. Conclusion and Recommendations

5. Appendices

6. References

• College: University of South Wales
• Grade: 81%
• Authors: Marvin Müller (Author), Daniil Timofeev (Author)
• Publication Year: 2016
• Pages: 24
• Catalog Number: V315561
• ISBN (eBook): 9783668154681
• ISBN (Book): 9783668154698
• Language: English
• Tags: Internationalisation, Strategy, Issues, Gobal, Business, PEST, SWOT