This report is assigned to do marketing communications in advertising and promotion in business. In this assessment I have to explain the communication process that applies to advertising and promotion. In this communication process includes the sender or source, message encoding, media channel, decoding, receiver, response or feedback and noise. In addition, I will explain precisely regarding the organization of the advertising and promotions industry.
In advertising and promotion industry consist advertiser, advertising and promotion agencies, external facilitators, media organizations and target audiences. All these elements are the mediums for any organization or business to implement the advertisement in order to advertise and promote their products or services. Without the help of those elements, the advertising could not happen. Moreover, when advertisers make advertisements, they should aware with the rules and regulations in advertising. Here, I have to assess on how promotion in Aroma Cake House is regulated. According to Malaysia Code of Advertising Practice, Guidelines to Avoid False and Misleading Advertising and Broadcasting Ethics Code I will mention the important part that this company should aware in advertising. Lastly, there are several current trends in advertising industry occur in Aroma Cake House.
I will explain regarding media clutter, new media, sales promotion and impact of ICT towards this company. In other to enhance the business performance through advertising, I would like to suggest to Aroma Cake House by using pay-per-click advertisement on Google Search Engine. Google will advertise this company so that when user type ‘Aroma Cake’, Aroma Cake House will be on top of the homepage. Other than that, I suggest to Aroma Cake House to make discount coupon for UiTM students since they always sell the goods in UiTM on every Tuesday. The discount coupon will be given for those purchases more than RM 20. This activity can increase the sales of Aroma Cake House.
Table of Contents
- Executive summary
- Introduction
- Communication process of Aroma Cake House.
- Advertising and promotions industry in Aroma Cake House.
- How promotion is regulated and whether Aroma Cake House is aware of the regulation.
- Current trend in advertising and promotion, including the impact of ICT and the current trend that affects Aroma Cake House.
- Conclusion
- Recommendations
Objectives and Key Themes
This report examines marketing communications in the context of advertising and promotion within the business of Aroma Cake House. The report aims to understand the communication process involved in advertising and promotion, explore the organization of the advertising and promotion industry, assess how promotion is regulated and Aroma Cake House’s awareness of these regulations, and examine current trends in advertising and promotion, including the impact of Information and Communication Technology (ICT).
- The communication process in advertising and promotion
- The structure and key players of the advertising and promotions industry
- The regulation of advertising and promotion in Malaysia
- Current trends in advertising and promotion, including the impact of ICT
- Specific examples of Aroma Cake House's advertising and promotional practices
Chapter Summaries
- Executive Summary: Provides a brief overview of the report's content, highlighting the communication process, the advertising and promotion industry, regulatory considerations, current trends, and recommendations for Aroma Cake House.
- Introduction: Introduces the purpose and objectives of the report, and provides background information on Aroma Cake House, its establishment, ownership, and operations.
- Communication Process of Aroma Cake House: Explains the communication process in advertising and promotion, using Aroma Cake House as an example. This includes sender, message, encoding, media channel, decoding, receiver, feedback, and noise.
- Advertising and Promotions Industry in Aroma Cake House: Discusses the various players involved in the advertising and promotion industry, including advertisers, agencies, external facilitators, media organizations, and target audiences. The report analyzes how Aroma Cake House utilizes these elements in its marketing efforts.
- How Promotion is Regulated and Whether Aroma Cake House is Aware of the Regulation: Explores the regulations governing advertising and promotion in Malaysia, specifically addressing the Malaysian Code of Advertising Practice, Guidelines to Avoid False and Misleading Advertising, and Broadcasting Ethics Code. The report examines whether Aroma Cake House is familiar with these regulations and how their practices adhere to them.
- Current Trend in Advertising and Promotion, Including the Impact of ICT and the Current Trend that Affects Aroma Cake House: Delves into the current trends in advertising and promotion, highlighting media clutter, sales promotion, and new media. The report analyzes the impact of ICT on Aroma Cake House's advertising and promotional efforts.
Keywords
This report focuses on the application of marketing communication principles, specifically advertising and promotion, within the context of a small business, Aroma Cake House. The report examines the communication process involved in advertising and promotion, the various elements of the advertising industry, regulatory considerations for advertising in Malaysia, and current trends in advertising and promotion. Key themes include the role of ICT, media clutter, sales promotion, and new media in advertising and promotional efforts.
- Quote paper
- Musfirah Mohamad (Author), 2015, Advertising and promotion. Marketing communications in advertising and promotion in business, Munich, GRIN Verlag, https://www.grin.com/document/312648
