This paper gives an evaluation of the Armenian tourism sector based on Nell Leiper's "Framework of Tourism", with strong emphasis on the need for a powerful air connection between Armenia and the target markets. This essay was written in view of a potential advising role for future tourism policy.
CONTENT
1. INTRODUCTION
2. TOURIST GENERATING REGIONS
3. ARMENIA AS A TOURIST DESTINATION REGION
4. TRANSIT ROUTES
5. SWOT ANALYSIS
6. POLICY ADVICE FOR ARMENIAN GOVERNMENT
REFERENCES
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