Research Methods in Health Care, Change Management and Tourism Management

Elaboration , 2013 , 16 Pages

Business economics - Offline Marketing and Online Marketing

This research methods report was written in response to a tutor marked assignment. Part A of the assignment deals with two case studies from the areas of health care (Magriet & Berndt 2011: "The effect of changes in servicescape and service quality perceptions in a maternity unit") and change management (Hatum, Pettigrew & Michelini 2010: "Building organizational capabilities to adapt under turmoil"), respectively. An overview of the studies' contents is given, and the research methods used are described and critically assessed. In Part B, the author presents his own proposal of a tourism-related research design which includes a theoretical framework, hypotheses and methodology.

Inhaltsverzeichnis (Table of Contents)

• Q1 (theoretical framework)
• Article 1 (The Effect of Changes in Servicescape and Service Quality Perceptions in a Maternity Unit)
• Article 2 (Building Organizational Capabilities to Adapt Under Turmoil)
• Q2 (three hypotheses)
• Article 1 (The Effect of Changes in Servicescape and Service Quality Perceptions in a Maternity Unit)
• Article 2 (Building Organizational Capabilities to Adapt Under Turmoil)
• Q3 (research design)
• Article 1 (The Effect of Changes in Servicescape and Service Quality Perceptions in a Maternity Unit)
• Article 2 (Building Organizational Capabilities to Adapt Under Turmoil)
• Q4 (sampling method)
• Article 1 (The Effect of Changes in Servicescape and Service Quality Perceptions in a Maternity Unit)

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

The objective of this research is to examine the impact of organizational capabilities on the ability to adapt to business turmoil. The research explores the relationship between organizational capabilities and adaptation, considering both internal and external factors. It seeks to understand how organizations can develop and leverage capabilities to effectively navigate dynamic and competitive environments.

• Organizational Capabilities and Adaptation
• The Role of Environmental Scanning and Strong Organizational Identity in Adapting to Turmoil
• The Relationship Between Physical Evidence and Service Quality Perceptions
• The Impact of Servicescape on Customer Satisfaction and Loyalty
• The Importance of Tangible Cues and Servicescape in the Healthcare Industry

Zusammenfassung der Kapitel (Chapter Summaries)

Q1 (theoretical framework)

This section introduces the theoretical framework underpinning the research, drawing on established concepts from service quality and organizational adaptation literature. It examines the role of physical evidence (servicescape) in shaping service quality perceptions and the importance of organizational capabilities for adapting to turbulent environments.

Q2 (three hypotheses)

This section presents three hypotheses that guide the research investigation. These hypotheses explore the relationship between physical evidence and service quality perceptions, as well as the impact of organizational capabilities on adaptation to business turmoil.

Q3 (research design)

This section describes the research design employed in the studies, highlighting the methods used to collect and analyze data. It discusses the rationale for using quasi-experimental design and case research methodologies, emphasizing their strengths and limitations.

Q4 (sampling method)

This section details the sampling methods used in the studies, explaining the selection of participants and the rationale for using non-probability convenient sampling. It discusses the potential biases and limitations associated with this sampling approach.

Schlüsselwörter (Keywords)

The key terms and focus topics of this research include organizational capabilities, adaptation, business turmoil, service quality, servicescape, physical evidence, customer satisfaction, patient experience, healthcare, and research methodology.

• College: Wawasan Open University (Business Studies)
• Course: MBA
• Author: Kien-Pong Yap (Author)
• Publication Year: 2013
• Pages: 16
• Catalog Number: V303745
• ISBN (eBook): 9783668029767
• ISBN (Book): 9783668029774
• Language: English
• Tags: MBA, Research methods, Business Study, proposal, research design, tourism