Over the last decades, business formation became a possibility for everyone, Günter Faltin states in his book Brains versus Capital. Recently, the traditional perception of an entrepreneur is changing from a suit-wearing businessman with various abilities in all departments of a company to an innovative ‘head of delegation’. With the aid of components in various departments like accounting and human resource management, an entrepreneur can establish a business with expertise. Consequently, different ventures have to be considered to develop a convenient concept and to avoid the risk of failing.
The findings show that a convincing and sophisticated concept, so-called entrepreneurial design, is to be considered more important for the success of a company than the amount of capital at disposal. In times of fast global intercommunication, it is easier to access information and to realise one’s concept than it ever was. Intellectual capital gains more relevance whereas financing becomes a minor matter.
Inhaltsverzeichnis
II List of figures and tables
III List of abbreviations
1 Introduction
1.1 Research problem
1.2 Course of investigation
2 Entrepreneurship
2.1 Definition
2.2 Development of the entrepreneur
2.3 Ventures of establishing a business
3 Intelligence and capital as essential factors of business formation
3.1 Intellectual factor starting a business
3.1.1 Invention versus innovation
3.1.2 Significance of intelligence
3.2 Financial opportunities
3.2.1 Methods
3.2.2 Significance of financing
4 Entrepreneurial design according to Faltin
4.1 Definition and development
4.2 Key success factors
4.3 Tea campaign as a sample of practicability
5 Conclusion
5.1 Summary
5.2 Critical acclaim
5.3 Outlook
IV Glossary
V List of references
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