The following report will focus on analyzing the corporate strategy of General Electric (from this point on referred to as GE) during the period of Jeffrey Immelt as CEO of GE more specifically from 2005 until present. It will look into what GE’s corporate strategy is and its suitability in terms of environment, capabilities and stakeholder expectations. The time period was chosen to show how the six-part growth process was introduced and implemented through different strategies.
Table of Content
Introduction
Company Background
GE Corporate Strategy
Six Part Growth Process: Organic Growth Objective
Strategic Planning
Strategic Analysis
SWOT
Ansoff Matrix for GE’s Corporate Strategy
Strategic Definition
Environmental Analysis – PESTEL
BCG Growth-Share Matrix
Bowman and D’Aveni’s Strategy Clock
Suitability Analysis – Directions for Growth
Competitive Strategy
Strategic Directions
Strategic Methods
Conclusion
References
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