This work looks at advertisements and how to read, analyse and interpret them. Similar to the analysis in art and the interpretation of paintings, this work analyses and interprets one specific ad into depth. The analysis is conducted on a theoretical background and then interpreted by the author. This work also shows on how to interpret different angles and details of advertisements.
Table of Contents
- Introduction
- The Advertisement's Composition and Design
- Symbolism and Interpretation
- Historical Context
- Target Audience and Controversy
- Conclusion
Objectives and Key Themes
This analysis aims to deconstruct the meaning and intended message of a Louis Vuitton advertisement featuring Mikhail Gorbachev. It examines the design elements, symbolism, and historical context to reveal the deeper layers of the advertisement's communication.
- The Power of Symbolism: Analyzing the use of the Berlin Wall, Gorbachev, and the Louis Vuitton bag.
- Historical Context: Interpreting the advertisement's reference to Cold War history and its impact on the message.
- Target Audience: Determining the intended audience and considering the potential controversy of using a political figure in advertising.
- Artistic Style and Design: Exploring the advertisement's unique approach compared to typical advertisements.
- Ethical Implications: Examining the use of historical events and figures for commercial purposes.
Chapter Summaries
- Introduction: The advertisement's visual components and its portrayal of Gorbachev driving through Berlin.
- The Advertisement's Composition and Design: Analyzing the advertisement's layout, color palette, and how attention is directed towards specific elements.
- Symbolism and Interpretation: Examining the symbolic meanings of the Berlin Wall, Gorbachev's gaze, and the Louis Vuitton bag.
- Historical Context: Discussing the advertisement's reference to the Cold War, the fall of the Berlin Wall, and Gorbachev's historical significance.
- Target Audience and Controversy: Exploring the advertisement's intended audience, the potential for controversy, and its departure from traditional advertising techniques.
Keywords
This analysis explores the key concepts of advertising, symbolism, historical context, target audience, ethical implications, and design elements. It examines how the advertisement utilizes a combination of visual elements, historical references, and symbolism to communicate its message.
Frequently Asked Questions
What is the hidden message in the Louis Vuitton ad with Gorbachev?
The ad uses symbolism, like the Berlin Wall and a high-end luxury bag, to contrast political history with modern consumerism and luxury travel.
Why was Mikhail Gorbachev chosen for this advertisement?
His presence evokes the historical context of the Cold War and the fall of the Berlin Wall, adding a layer of "intellectual luxury" and global significance to the brand.
How does the design of the advertisement direct attention?
The layout and color palette are designed to draw the eye from the historical figure to the product, merging political legacy with brand identity.
What are the ethical implications of using political figures in ads?
The analysis explores the controversy of using historical events and figures for commercial profit and how it changes the perception of political history.
Who is the target audience for this Louis Vuitton campaign?
The ad targets an affluent, educated audience that appreciates historical depth, global travel, and sophisticated storytelling over traditional celebrity endorsements.
- Quote paper
- Anna Lena Bischoff (Author), 2011, Advertisement reading. The hidden message in marketing, Munich, GRIN Verlag, https://www.grin.com/document/282296
