Digital Business Management Report on southwest.com

Essay , 2012 , 11 Pages , Grade: C

Business economics - Business Management, Corporate Governance

This report deals with field of Digital Business Management and the chosen company for this purpose is the leader of US Low Cost Carrier (LCC) called Southwest Airline, And for completion of this report southwest.com is critically analysed. This report is composed of four section. In very first section, southwest.com is analysed in term of information systems implemented by the company. In the second section, Southwest Airline’s online business model is carefully observed and analysed. Then in the third phase, Southwest Airlines e-CRM is being evaluated in identifying its customer acquisition and customer retention policy. And in forth and the last section few recommendations are made to strengthen its digital business strategy.

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Website (southwest.com) Evaluation
• Online Business Model
  • Product Innovation
    • Online Value Proposition
    • Capability
  • Financials
    • Online Revenue Model
  • Infrastructure Management
    • Resources
    • Activity Configuration
    • Partner Network
• Website's Customer Relationship Management (e-CRM)
  • Information Strategy
  • Distribution Channel
  • Trust & Loyalty
  • Web Portal
• Recommendations
• References
• Appendices
  • southwest.com-Homepage

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This report aims to analyze the digital business management strategies of Southwest Airlines, a leading US Low Cost Carrier (LCC), with a specific focus on its website, southwest.com. The report examines the company's information systems, online business model, e-CRM strategy, and provides recommendations for strengthening its digital business strategy.

• Information Systems Implementation and Integration
• Online Business Model Analysis
• E-CRM Strategy Evaluation
• Digital Business Strategy Recommendations
• Southwest Airlines' Competitive Advantage in the LCC Market

Zusammenfassung der Kapitel (Chapter Summaries)

The report begins by evaluating southwest.com, highlighting its role as a central component in Southwest Airlines' operations, responsible for approximately 70% of ticket sales. The website is analyzed as a combination of various information systems, including online flight reservation, customer management, flight management, and analytics & content management systems. The report then delves into Southwest Airlines' online business model, examining its product innovation, financial strategies, and infrastructure management. The chapter on product innovation focuses on the company's target customer segment, online value proposition, and capabilities in utilizing assets to generate sales and provide superior customer service. The chapter on financials explores Southwest Airlines' online revenue model, while the chapter on infrastructure management examines the company's resources, activity configuration, and partner network.

Schlüsselwörter (Keywords)

The keywords and focus themes of the text include digital business management, Southwest Airlines, low-cost carrier (LCC), southwest.com, online business model, e-CRM, information systems, product innovation, financial strategies, infrastructure management, customer relationship management, competitive advantage, and digital business strategy.

• College: University of Bedfordshire
• Course: MSc Finance & Business Management
• Grade: C
• Author: Junaid Javaid (Author)
• Publication Year: 2012
• Pages: 11
• Catalog Number: V281114
• ISBN (eBook): 9783656748588
• ISBN (Book): 9783656748175
• Language: English
• Tags: digital, business, management, report