Business Analysis of UK Supermarket Industry

Term Paper , 2014 , 27 Pages , Grade: 73

Business economics - General

This paper looks into the UK Supermarket Industry in 2014 with an in depth PESTEL analysis of the external factors influencing the Supermarket Industry. It also introduces the main competitors in the industry namely, Tesco, Sainsbury's, Asda and Morrisons and the two German discounters that are rapidly gaining market share in the UK, looking at the competitive arena with the help of Porter's Five Forces.

Inhaltsverzeichnis

Introduction

Introduction to the UK Supermarket Industry

PEEST Analysis
Political
Economic
Social
Technological
Environmental
Legal

Porter’s Five Forces
Threat of Substitute Products and Services
Threat of Entry of New Competitors
Intensity of competitive rivalry
Bargaining Power of Buyers
Bargaining Power of Suppliers:
Positioning of Competitors
Tesco
Sainsbury’s
ASDA
Wm Morrison
ALDI
LIDL

Conclusion

Appendices

Critical Evaluation of PESTEL and Porter’s Five Forces

Reference List

• College: Loughborough University
• Course: Business Analysis
• Grade: 73
• Author: Kathrin Metzger (Author)
• Publication Year: 2014
• Pages: 27
• Catalog Number: V278978
• ISBN (eBook): 9783656728450
• ISBN (Book): 9783656728436
• Language: English
• Tags: business, analysis, supermarket, industry