Hotel Management. Report on Case Studies

Term Paper , 2013 , 17 Pages , Grade: 1,0

Tourism - Hotel Management

Nowadays the Internet is the most important source of information and the main channel for buying products. With more than 2.4 billion Internet users worldwide (Internet World Stats, 2012) and the highest population penetration in regions that are most relevant for tourism (see figure 1), it seems obvious, that the internet has been changing the sector in a crucial way since the 1980s and is still gaining importance. Therefore it “can be considered as one of the most influential technologies that changes the behavior of tourists” (Crnojevac, Gugić & Karlovčan, 2010: 41). While nowadays about 33% of all hotel rooms are booked via the Internet (Ricca, 2011) there is also a trend in the direction of booking directly on hotel websites. Efficiency, quality and flexibility convince the tourists, although still quite a large number of them ends up actually buying the product or service offline and only using the Internet as a platform for information exchange. But modern technology has not only changed the tourist’s behavior (for example the online search process also becomes longer and longer due to the great number of websites), but also the way tourism product and service providers organize and plan their marketing and communication strategies as well as how they adapt to constant changes in the needs of customers (Crnojevac, Gugić & Karlovčan, 2010). [...]

Inhaltsverzeichnis

• E-TOURISM
  • THE ROLE OF INTERNET FOR HOTEL BOOKINGS
  • MAJOR INFLUENCING FACTORS
  • RESULTS OF THE STUDY AND OUTLOOK
• GREEN HOTELS
  • DIMENSIONS AND CRITERIA OF CUSTOMER SATISFACTION
  • ROLE OF GREEN FACTORS
  • OWN ASSESSMENT
• CULTURE
  • CORPORATE AND NATIONAL CULTURE
  • MAJOR CONFLICTS
  • INTERCULTURAL MANAGEMENT WITHIN THE HOTEL INDUSTRY
• REFERENCES

Zielsetzung und Themenschwerpunkte

This report aims to analyze the impact of the internet on the hotel industry, focusing on online booking behavior and the role of green hotels. It explores the key factors influencing online booking decisions, the importance of green factors in customer satisfaction, and the challenges of intercultural management within the hotel industry.

• The role of the internet in hotel bookings and its impact on the tourism industry.
• Factors influencing online booking behavior, including customer expectations and online booking attributes.
• The importance of green factors in customer satisfaction and the role of green hotels.
• Challenges of intercultural management within the hotel industry.
• The future of online booking and the potential for further development.

Zusammenfassung der Kapitel

The first chapter examines the role of the internet in hotel bookings, highlighting its increasing importance as a primary source of information and booking channel. It discusses the advantages of online booking for both tourists and hotels, including increased efficiency, cost-effectiveness, and access to a wider range of options. The chapter also explores the impact of online intermediaries on the hotel industry and the need for hotels to adapt their business models and marketing strategies to meet the evolving needs of online customers.

The second chapter focuses on green hotels and their role in customer satisfaction. It examines the dimensions and criteria of customer satisfaction in the context of green hotels, including environmental sustainability, social responsibility, and economic viability. The chapter explores the specific green factors that influence customer satisfaction, such as energy efficiency, waste reduction, and water conservation. It also discusses the importance of transparency and communication in promoting green practices to customers.

Schlüsselwörter

The keywords and focus themes of this report include e-tourism, online booking, hotel industry, green hotels, customer satisfaction, sustainability, intercultural management, and the future of tourism.

• College: Stralsund University of Applied Sciences
• Course: Hotel Management
• Grade: 1,0
• Author: Laura Herrmann (Author)
• Publication Year: 2013
• Pages: 17
• Catalog Number: V277874
• ISBN (eBook): 9783656710967
• ISBN (Book): 9783656711810
• Language: English
• Tags: hotel, management, report, case, studies