The major purpose of this study is to analyse the major impact that an Olympic Games ceremony has on the branding of a city and of a nation, looking to take the current level of research and improving on this with an enhanced analysis of the subject using a case study approach.
The study has focused on one main research question. What is the impact of an Olympic Ceremony on the image of a host city? This question was further explored with three core components which were analysed and which included the discovery of the extent to which an Olympic Games ceremony could help to create an image of a specific city / country, the importance ascribed to Olympic Games ceremonies and how they are deemed to be vital in leading to rising tourist numbers as well as a consideration of the major short and long-term socio-economic impacts of an Olympic Games ceremony on a host city.
TABLE OF CONTENTS
Chapter 1: Introduction
1.1. Overview
1.2. Background
1.3. Purpose of Study
1.4. Research Aims and Objectives
1.5. Structure of Dissertation
Chapter 2: Review of the Literature
2.1. Introduction
2.2. Overall Impact of an Olympic Games on the Host City
2.3. Tourism, Branding and Event Hosting
2.4. Impact of Hosting a Sports Event on a City
2.5. Importance of Olympic Games Ceremonies on Tourism
2.6. Summary
Chapter 3: Research Design and Methodology
3.1. Overview
3.2. Mixed Methodology
3.3. Case Study Analysis
3.4. Research Design
3.5. Research Instruments
3.6. Ethical Considerations
3.7. Limitations
3.8. Research Objectives
Chapter 4: Data Presentation, Analysis and Discussion
4.1. Overview
4.2. Case Study Findings
4.3. Analysis and Discussion
Chapter 5: Conclusion and Recommendations
5.1. Main Conclusions
5.2. Future Recommendations
References (Bibliography & Articles)
-
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X.