The importance of Turkey has risen steadily in recent years. The emerging market is the 17th largest economy in the world and plays the role of a strategic partner between the West and the Middle East. This scientific paper analyses Turkey from a business perspective. With a PESTLE analysis, an overview of Turkey is provided and strengths, weaknesses, opportunities and risks of an investment in the country are illustrated with a SWOT analysis.
Table of contents
List of figures
List of abbreviations
Abstract
1 Introduction
2 PESTEL Analysis
2.1 Political
2.2 Economic
2.3 Socio-Cultural
2.4 Technological
2.5 Environmental
2.6 Legal
4 Conclusion
Bibliography
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