Amazon business plan

Term Paper , 2013 , 45 Pages , Grade: A

Business economics - Business Management, Corporate Governance

Due to the dynamics of customers’ needs, competition among different organization is ever growing. Consequently, organizations are coming up with strategies of sharpening their competitive advantage. Many of these strategies are either geared towards minimizing the cost of production, maximizing the net profit, minimizing the customers waiting time or even improving the quality of products produced. Product differentiation and integration are some of the ways many organizations have been using to meet their organizational goals.
Amazon, a multinational corporation dealing with e-commerce is one of the organizations facing hard times due to global competition. As a result, it wants to venture into making dehumidifiers so as to boost its cash-flows in the positive direction. This assignment is all about a business plan developed to determine the viability of venturing into making dehumidifiers.
A dehumidifier is a device that reduces the amount of humidity in the air. By doing so, it reduces the chances of survival of moths, cockroaches, termites and fleas. Thus, it helps a lot in preventing the diseases that can be transmitted by these pests. Previous studies have shown that by use of a dehumidifier, the chances of transmission of diseases are reduced by 75%. Another advantage of a dehumidifier is that it increases conformability by reducing sweating.

Contents

Executive summary
Keys to success
Objectives
Potential risks

Company background
Company summary
Mission
Company vision
Stakeholders’ analysis
Organizational structure
Start-up summary

The product
The process of dehumidification
Brief product description
Competitive comparison
Brief product description
Technology
Marketing research
Competitor analysis
Market share analysis
Gap analysis
Market trend analysis
Market segmentation
Consumer analysis
Marketing strategies
Marketing mix

Project plan
Gantt chart
WBS
Set budget
SWOT analysis
Porters’ model

Financial analysis
Financial assumptions
Break-even analysis
Projected profit and loss
The expected Cash flows

Conclusions

Recommendations

References

• College: The University of Liverpool
• Grade: A
• Author: Kelvin Cherry (Author)
• Publication Year: 2013
• Pages: 45
• Catalog Number: V271467
• ISBN (eBook): 9783656634843
• ISBN (Book): 9783656634829
• Language: English
• Tags: amazon