International Marketing and Planning

Term Paper , 2011 , 11 Pages , Grade: A

Business economics - Offline Marketing and Online Marketing

For many companies, International market is touted to be of foremost importance. Multinational giants like Nokia, Hewlett Packard, Wall-mart, and JP Morgan are just a few fine examples of companies operating in different markets. The primary goal, focus, and targets of these companies are different for every country. One of the primary reasons for this is difference in key international environment. The marketing, operation, and sales strategies also changes according to the international scenario. For instance, companies like Nokia and HP focus on low cost products in developing countries like India, China, and Brazil. The international environment often forces a large number of companies to change their marketing strategies.

Contents

Executive Summary

Literature Review

Why going global has become essential?

Important Factors In Market Entry Strategies

Market Entry Objectives

Reasons of Failure Of Market Entry Strategies

International marketing and Market entry strategies for customer centric companies

The foray of international market entry strategies in Retail sector

Factors influencing international market entry strategies

International product, service, distribution, pricing, and logistics

Penetration Level affects marketing and sales strategies for any multinational giant

Planning of International Marketing and operations in accordance with organizational development

References:

• College: New York University
• Grade: A
• Author: Charles Billy (Author)
• Publication Year: 2011
• Pages: 11
• Catalog Number: V270832
• ISBN (eBook): 9783656625551
• ISBN (Book): 9783656625537
• Language: English
• Tags: international, marketing, planning