Apple, One of the most famous organizations in the world known for its technical innovation year on year was founded on 1st April 1976 and headquartered at California. Apple is known for its software, desktop, laptops, mobile I Phones, I Pod, applications, television, I Pad, etc. (About Apple, 2013)
Apple has been on the continuous verge of innovation since its time of incorporation. Founded by Late Mr. Steve Jobs, this company was known for its product launch especially. The biggest example of dedication towards new viewpoint and innovation was seen in 2007, the day Apple Computers was named Apple. Steve Jobs announced the new I Phone, this gave the world a news which company is now diversifying and going on different product lines. (Apple, 2007)
In last five – six years, Apple has been showcasing its innovation and challenging their own products again and again. Although they are coming up with product and software up gradation recently, we now expect some major new product and new software development.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Executive Summary
- Corporate Entrepreneurship Strategy
- Sources of Innovation used by Apple
- Different Viewpoint towards Apple’s Innovation
- Case Analysis on Apple’s Innovation
- Was this decision of not Incorporating Innovation Correct?
- Unique Ideas by Apple
- Organizational Structure Supporting Corporate Entrepreneurship
- Demonstration of Innovative Performance from Apple in previous Years
- Innovative Audit of Apple
- Calculation of the Innovation Audit
- Diagramatic Representation of the Innovation Audit
- Analysis of the Audit
- Corporate entrepreneurship change Programme for Apple
- Current opportunities and threats
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This document aims to analyze Apple's innovation strategy and performance, particularly within the context of corporate entrepreneurship. It explores the company's evolution from a computer manufacturer to a global tech leader, focusing on its successful diversification into the mobile phone and tablet markets.
- Apple's innovation strategy and its impact on the company's success.
- The role of corporate entrepreneurship in Apple's development.
- The sources of innovation used by Apple, including product development, service design, and market positioning.
- The challenges faced by Apple in maintaining its innovative edge, particularly in light of competition from other tech giants.
- The potential for future opportunities and threats facing Apple.
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction provides background information on Apple's history and its core product offerings. The executive summary highlights Apple's diversification strategy, focusing on its successful entry into the mobile phone market with the iPhone.
The chapter on corporate entrepreneurship strategy explores the key factors that have driven Apple's innovation, including its commitment to quality, its proactive approach to identifying opportunities, and its focus on creating a culture that encourages creativity and collaboration.
The chapter on sources of innovation examines how Apple has leveraged its expertise in product design, software development, and service delivery to create a unique customer experience. It also discusses Apple's use of strategic partnerships and acquisitions to expand its reach and capabilities.
The chapter on different viewpoints towards Apple’s innovation explores the debate surrounding Apple's recent innovation efforts, with some arguing that the company has slowed down in its pace of innovation while others maintain that Apple continues to be a leader in the tech industry.
The chapter on organizational structure supporting corporate entrepreneurship delves into how Apple's organizational structure has facilitated innovation, including its flat hierarchy, open communication channels, and emphasis on teamwork. The chapter on demonstration of innovative performance from Apple in previous years provides a historical overview of Apple's major innovations, tracing the company's evolution from the Macintosh computer to the iPhone, iPad, and iCloud.
The chapter on Innovative Audit of Apple utilizes Tidd and Bessant’s model to assess Apple's innovative performance across key dimensions, including strategy, processes, organization, linkages, and learning. It provides an analysis of Apple's strengths and weaknesses in these areas.
The chapter on corporate entrepreneurship change program for Apple outlines specific strategies for how Apple can enhance its innovation capabilities and stay ahead of the competition, including a renewed emphasis on internal brainstorming, customer feedback, and student internship programs.
The chapter on current opportunities and threats examines the current competitive landscape for Apple, highlighting both the potential for new opportunities in areas like wearables and the challenges posed by emerging competitors in the mobile phone and tablet markets.
Schlüsselwörter (Keywords)
The document focuses on the themes of corporate entrepreneurship, innovation, product development, market strategy, customer experience, organizational culture, and competitive landscape. Key concepts include Apple's innovation strategy, the role of leadership in driving innovation, the sources of innovation, the challenges of maintaining innovation, and the potential for future opportunities and threats.
- Quote paper
- Billy George (Author), 2013, Apple. Then and now, Munich, GRIN Verlag, https://www.grin.com/document/270205
