Client and Supplier Relationship Factors in Logistics and Supply Chain in the Indian Entertainment Industry

Research Paper (undergraduate) , 2013 , 49 Pages , Grade: B

Business economics - Operations Research

Event management industry is an industry of glamour, hype, and spot lights. While this is the façade of this industry, the backstage of this industry is very different and highly unorganized as is evident in this report. While Price Waterhouse Coopers along with FICCI was one among the first ones to make a report and call this a sunrise industry, others like Ernest &Young (E&Y) and McKinney’s have followed the trend. Other than very brief mentions here and there, even at policy levels, this industry does not seem to have attracted that it duly requires nor has it attracted investments of serious magnitude. The supply chain of this industry is intensely temporary in nature as the business is seriously intermittent. This document goes on to explore variety of events and vendors as also naming relationship between the client and vendors, power of client over a vendor, and lack of established customer satisfaction methodologies as key factors which influence the relationship between the vendors and clients in this industry.
 

Table of Contents

Abstract

Introduction

Aims and Objectives of the Research

Review of Literature

Methodology of Research

Research Approach
The Research Process
Research Philosophy
Data Collection
Data Validity and Reliability
Reasons for relying on Secondary research

Discussions

Emerging Trends in Indian Event Management Industry
Key strengths of the Indian Event Industry
Key challenges
Arduous regulations
Manpower challenges
Sponsorships Challenges
Scarce infrastructure
Demonstrating return on event investment (RoI)
What is an ideal approach to demonstrate RoI and meet a variety of challenges

Types of Events
Personal events
Corporate events
Political Events
Promotions and brand activations
Other types of events

Range of Equipment and Vendors

Logistics and Supply Chain Management – An Overview

Review of the performance indicators
Customer Service levels – Focus in SCM.
Fill rates
On-time-delivery

Relationship between Vendors and Clients – Key Factors

Conclusion

Bibliography

• College: Stanford University
• Grade: B
• Author: Michael Watford (Author)
• Publication Year: 2013
• Pages: 49
• Catalog Number: V269423
• ISBN (eBook): 9783656605447
• ISBN (Book): 9783656605430
• Language: English
• Tags: client, supplier, relationship, factors, logistics, supply, chain, indian, entertainment, industry