This report has been based to evaluate the operational strategy of Dominos which is one of the fastest pizza delivering company. The report was aimed at assessing and revising the operational strategies and processes of Dominos in Dubai. The main focus area of the report is to analyse the daily activities and processed of Dominos and to look for the ways through which employees of organizations serve customers. The processes which are analysed in the report include product processes, store layout, forecasting and value chain analysis of Dominos. In order to analyse the processes of Dominos, theoretical frameworks have been used. The methodology used in the report is based on qualitative approach. The analysis of the findings revealed that in terms of products and services offered by the company, Dominos has been highly effective in delivering efficient services to customers. It has been found in the report that Dominos has been efficient in delivering services to customers. It was found that innovations in product content of Dominos are not appropriate in context of Dubai. Dominos does not offer a wide range of customized products in Dubai market. Therefore, it has been recommended that to serve the customers effectively and to remain competitive in the market, Dominos needs to incorporate innovations in products.
Table of Contents
- Executive Summary
- Introduction
- Organizational Background
- Study Purpose
- Scope of Study
- Methodology
- Limitations
- Discussions and Analysis
- The Value Chain
- Product value chain
- Process Design
- Store Layout
- Demand Forecasting
- Innovation and Improvements
- The Value Chain
- Conclusion and Recommendations
- Recommendations
- Operations Strategy Implications
- Conclusion
- Recommendations
- References
Objectives and Key Themes
This report analyzes the operational strategies of Dominos in Dubai, aiming to assess and revise its operational processes. The study focuses on the daily activities and processes of Dominos, particularly in the areas of product processes, store layout, forecasting, and value chain analysis. Theoretical frameworks are employed to analyze these processes. The report aims to identify opportunities for improvement in operational efficiency and customer satisfaction. Key themes explored in the report include:- The application of theoretical concepts of operational management to the operations of Dominos in Dubai.
- The value chain and its role in meeting customer needs and creating value for Dominos.
- The importance of process design, store layout, and demand forecasting for operational efficiency.
- The potential for innovation and improvements to enhance customer service and maintain competitiveness.
Chapter Summaries
Introduction
This chapter provides an overview of Dominos, including its organizational background, mission, and operational model. It also outlines the study's purpose, scope, methodology, and limitations.Discussions and Analysis
This section delves into a detailed analysis of Dominos's operations in Dubai, examining various aspects of their operational management. It explores the value chain, process design, store layout, demand forecasting, and opportunities for innovation and improvement.Conclusion and Recommendations
This section summarizes the key findings of the analysis and offers recommendations for enhancing Dominos's operational efficiency and customer service in Dubai. It also explores the implications of these recommendations for Dominos's overall operational strategy.Keywords
The key themes and concepts explored in this report include operational management, value chain analysis, process design, store layout, demand forecasting, innovation, customer service, and operational strategy. The report focuses on the application of these concepts to the operations of Dominos in Dubai.Frequently Asked Questions
What is the focus of the operational analysis of Dominos in Dubai?
The report evaluates Dominos's daily activities, including product processes, store layout, demand forecasting, and value chain analysis to improve service efficiency.
How does Dominos manage demand forecasting in Dubai?
The analysis uses theoretical frameworks to assess how Dominos predicts customer demand to optimize staffing and ingredient supply for its fast-delivery model.
What are the recommendations for Dominos's product strategy?
The report suggests that Dominos needs more innovation and customized products tailored to the local Dubai market to remain competitive and meet diverse customer preferences.
Is the store layout efficient for fast delivery?
The study examines how store design facilitates the workflow from order taking to pizza preparation and dispatch, which is critical for maintaining their brand promise of speed.
What role does the value chain play in Dominos's operations?
Value chain analysis helps identify which processes—from sourcing ingredients to final delivery—create the most value for customers and where costs can be optimized.
- Quote paper
- Wilshere Bonn (Author), 2012, Operations management in Dominos, Dubai, Munich, GRIN Verlag, https://www.grin.com/document/269408
