In the last few decades, the internet has been a powerful tool. The advent of internet has removed major industry barriers and made shopping much more easily. The development of internet from last 5 years has significantly increased the web-users which are due high speed data transmission and other technology developments have created an advantage for the firms to promote themselves more significantly. In the current era of internet customers use internet for varied purpose and activities; searching information about products/ services, companies, product features and prices, availability of the product, selection of products, placing order and paying them online ensuring a smooth transmission of the complete process. According to the UCLA centre for communication policy, online shopping has become the third popular internet activity which further followed up by e-mails and web browsing. Many researches have indicated that the internet shopping particularly in B2C has risen and online shopping become more popular to many people. According to The Emerging Digital Economy Report, in some companies the weight of e-commerce sales is high (Dell computer reached $ 18million sales through internet). This advent of internet has made the marketers to realise that the consumer behaviour transformation is unavoidable and thus they have to change their marketing strategy.
Table of Contents
- 1. Introduction
- 1.1 Problem Discussion
- 1.2 Objectives of the study
- 2. Literature Review
- 2.1 Customer Behaviour
- 2.2 Digital Shopping Behaviour-Key Facts
- 2.3 Customer behaviour and Clothing
- 2.4 Consumer Behaviour Analysis
- 2.5 Consumer Analysis Determinants
- 2.6 Consumer Attitude
- 2.7 Consumer Motivations
- 2.8 Knowledge and Learning process
- 3. Methodology
- 3.1 Introduction
- 3.2 Research Design
- 3.3 Research Approach
- 3.4 Research Methods
- 3.5 Secondary Research
- 3.6 Primary Research
- 3.6.1 Qualitative Research
- 3.6.2 Interview
- 3.6.3 Sampling
- 3.6.4 Quantitative Research
- 3.6.5 Questionnaire
- 3.6.6 Sampling
- 4. Findings and Analysis
- 5. Discussions
- 5.1 Demographic Distribution
- 5.2 Buying Behaviour
- 5.3 Customer Tastes and Preferences
- 5.4 Internet Efficiency
- 5.5 Brand Impact and Awareness of Visual Technology
- 5.6 Personal Comments and Interview
Objectives and Key Themes
This research aims to analyze how customer behavior influences the marketing strategies of B2C businesses, specifically focusing on online clothing businesses. It explores the impact of e-business strategies on consumer behavior and investigates the future of online clothing shopping. The study also examines whether B2C businesses can effectively overcome challenges posed by consumer behavior in the context of e-business trends.
- The influence of customer behavior on B2C e-business marketing strategies.
- The characteristics of consumers who shop for clothing online.
- The impact of past online purchase experiences on future online shopping decisions.
- The effectiveness of online shopping applications in comparison to the real shopping experience.
- The future of online clothing shopping and consumer behavior towards online marketing strategies of clothing retailers.
Chapter Summaries
1. Introduction: This chapter introduces the study's focus on analyzing the interplay between customer behavior and the marketing strategies of B2C businesses in the online clothing industry. It highlights the growth of online shopping and the need for businesses to adapt their strategies to changing consumer behavior in this rapidly evolving digital marketplace. The problem discussion section identifies the research gap and lays out the central question: How do consumer behaviors impact B2C marketing strategies in online clothing retail? The chapter's objectives clearly define the research questions that guide the subsequent investigation.
2. Literature Review: This chapter provides a comprehensive overview of existing research on customer behavior, particularly within the context of digital shopping and the clothing industry. It examines various facets of consumer behavior including purchasing decisions, attitudes, motivations, and the learning processes involved in online shopping. The review lays the theoretical groundwork for the study by synthesizing prior research on consumer analysis, determinants of purchasing decisions, and the impact of digital platforms on these behaviors. The information presented here forms a crucial foundation for understanding the context of the present study.
3. Methodology: This chapter details the research design and methodology employed in the study. It outlines the research approach, methods, and data collection techniques used to investigate the research questions. This section provides a clear description of both the quantitative and qualitative methods, including sampling techniques, questionnaire design, and interview procedures. The chapter ensures transparency and rigor by explaining the steps taken to gather and analyze data, allowing for the evaluation of the research's validity and reliability.
4. Findings and Analysis: This chapter presents the results obtained from the research conducted. It details the collected data, providing a comprehensive analysis of consumer behavior in relation to online clothing purchases. This section will likely present statistical data, charts, and interpretations from the quantitative research, combined with qualitative findings from interviews to create a holistic picture of the data. The focus is on presenting data and analysis, not interpretation, which is left for the discussion chapter.
5. Discussions: This chapter delves into a detailed interpretation of the findings presented in Chapter 4, explaining and analyzing the results to answer the research questions posed in the introduction. It discusses demographic distributions within the study sample, providing context to observed purchasing behaviors, tastes, and preferences. Further analyses of internet efficiency, the impact of brand awareness, and personal comments from interviews allow for deeper insight into consumer decision-making. The chapter integrates all research findings to answer the central question concerning customer behaviour's influence on B2C marketing strategies in the online clothing industry.
Keywords
Consumer behavior, online shopping, e-business, B2C marketing, clothing retail, digital marketing, online purchasing, consumer attitudes, consumer motivations, online clothing, marketing strategies, e-commerce, customer experience, brand awareness, visual technology, qualitative research, quantitative research.
Frequently Asked Questions: A Comprehensive Language Preview
What is the focus of this research?
This research analyzes how customer behavior influences the marketing strategies of Business-to-Consumer (B2C) businesses, specifically focusing on online clothing businesses. It explores the impact of e-business strategies on consumer behavior and investigates the future of online clothing shopping. The study also examines whether B2C businesses can effectively overcome challenges posed by consumer behavior in the context of e-business trends.
What are the key themes explored in the study?
Key themes include the influence of customer behavior on B2C e-business marketing strategies; characteristics of consumers who shop for clothing online; the impact of past online purchase experiences on future online shopping decisions; effectiveness of online shopping applications compared to in-store experiences; and the future of online clothing shopping and consumer behavior towards online marketing strategies of clothing retailers.
What is included in the Table of Contents?
The Table of Contents covers an introduction with problem discussion and objectives; a literature review examining various aspects of customer and consumer behavior, particularly in relation to digital shopping and clothing; a methodology section detailing research design, approach, methods (both quantitative and qualitative), and data collection; a findings and analysis chapter; and finally a discussion chapter interpreting the findings and answering the research questions.
What methodologies were used in this research?
The research employed a mixed-methods approach, combining both quantitative and qualitative research methods. Quantitative methods likely involved surveys and questionnaires, while qualitative methods included interviews. The methodology section details the specific techniques used, including sampling strategies.
What are the key findings and how are they analyzed?
The findings and analysis chapter presents the results from both the quantitative and qualitative data collection. This includes statistical data, charts, and interpretations from the quantitative research, combined with qualitative findings from interviews. The discussion chapter then delves into a detailed interpretation of these findings.
What key aspects of consumer behavior are discussed?
The study explores various aspects of consumer behavior including purchasing decisions, attitudes, motivations, the influence of past experiences, the impact of brand awareness and visual technology, and the overall customer experience in online clothing shopping. Demographic distributions are also analyzed to provide context to the findings.
What are the key takeaways and conclusions of the study?
The discussion chapter integrates all research findings to answer the central question concerning the influence of customer behavior on B2C marketing strategies in the online clothing industry. It provides insights into consumer preferences, purchasing behaviors, and the effectiveness of various online marketing strategies.
What are the keywords associated with this research?
Keywords include: Consumer behavior, online shopping, e-business, B2C marketing, clothing retail, digital marketing, online purchasing, consumer attitudes, consumer motivations, online clothing, marketing strategies, e-commerce, customer experience, brand awareness, visual technology, qualitative research, quantitative research.
- Quote paper
- Murali Guruswamy (Author), 2013, Online Shopping Habits and Consumer Behavior, Munich, GRIN Verlag, https://www.grin.com/document/268784
