With the London 2012 Olympic Games, sustainability within mega-sport events has come to attention again as the organisers of the event are seeking to create a truly green event (London2012 2009a, London2012 2009b). But not only developed nations are hosting such large-scale events. Recently, the FIFA World Cup was held in South Africa, the Commonwealth Games in India and the next Olympics will be staged in Brazil (Konrad-Adenauer-Stiftung 2011). Thus, this paper will deal with the following question. Can sustainability be achieved at mega-sport events in developing countries? The FIFA 2010 Soccer World Championships in South Africa will be used as a descriptive example of a past mega-sporting event. The goal of the paper is to answer this question while also giving a diligent insight and thorough understanding of the Triple Bottom Line Model.
TABLE OF CONTENTS
1. Introduction
2. Sustainability
2.1 Definition
2.2 Sustainability and Mega-Sport Events
3. Theoretical Approach
3.1 Triple Bottom Line Model
3.2 People, Planet and Profit
4. 2010 FIFA World Cup South Africa
4.1 The Event
4.2 Triple Bottom Line
4.2.1 People
4.2.2 Planet
4.2.3 Profit
4.3 Critical Analysis
5. Conclusion
6. Bibliography
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