This assignment shows how the demand curve can be derived by the utility maximum principle. To get this answer the author will firstly define the main issues out of the top-ic. The result is that for theoretical models like the demand curve or the utility maximum principle it is necessary to have perfect markets with perfect marketers. These perfect marketers are the so called homo oeconomicus which act rational and compare every possible opportunity with their opportunity costs to get the optimal benefit by a given income and a defined price. At least with the help of the budget line which charts the available income and the indifference curve which describes the optimal demanded unit of a good bundle, the demand curve can be derived.
Table of Contents
Executive Summary
List of Abbreviations
List of Figures
1 Introduction
2 Problem Definition
3 Objectives
4 Methodology
5 Theoretical Background: Definitions and Explanations
5.1 Supply, Demand and how Markets Establish: A short Introduction
5.2 The Demand on Economical Markets and its Influencing Factors
5.3 Utility Maximum Principle
5.3.1 Utilitarianism and the Welfare
5.3.2 Utility Function
5.3.3 Economical Principle
6 How the Demand Curve can be derived fromb Utility Maximum Principle
7 Results and Conclusion
Bibliography
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