1.0 Executive Summary
New and creative modes of thinking are outlined by the structure of the systems of business and marketing performed by Google. Google basic product is their engine used for searching and the generation of results that are relevant is of utmost attraction. The most fundamental thing is that Google involves their users in the search lists. Thus, the results are not only the works of Google but also those of their users. The acting and thinking system of Google Company provides a lot of distributed materials to the users offering ideas on businesses and even entrepreneurship. Majority of people prefer using Google instead of developing their own search sites. Google offers a range of options from offering maps, videos from you tube, and even ways of increasing budgets all offered freely. This way, Google is able to help much business whether small or big.
1.1 Introduction
There are great lamentations worldwide that Google has become a monopoly and many institutions and companies have come up with goals that are common relating to the regulation of this giant in the internet. Google being the leading company in the internet world that receives millions of visitors every few minutes, it has to put in place certain workable marketing strategies. According to this report the marketing strategies that I will explain are the ones being applied by Google in their efforts to keep their visitors coming back and also getting new visitors. In the recent years Google and other internet companies have made a few strategic choices which have included the adoption of different marketing strategy and also advertising of its products.
Through this report we also realize that the rise of Google is linked to adoption of certain perspectives over the other balanced scorecard perspectives due to the fact that it is through these perspectives that his company has been able to be adopted and grown in all the departments that is in the customer care department, internal operations department, human resource department and finance department. These measures are all about putting the people in the front or giving them priority. In doing these Google was able to make great strides in improving its profits through increase in revenue. They were also able to improve the quality and output of their products due to the improved, motivation of the workers and employees. (Gumbus, 2003)
Inhaltsverzeichnis (Table of Contents)
- 1.0 Executive Summary
- 1.1 Introduction
- 1.2 Analysis of the Industry
- 1.2.0 The Google Industry Stakeholders
- 1.3 Application of the Porter's Five Forces in the Google System
- 1.4 Organization; SWOT Analysis
- 1.5 Google Customers (key segments)
- 1.6 Google Competitors
- 1.6.0 Google Competitors/The Internet Search Market Share
- 1.7 Recommendations
- 1.8 Conclusion
- 1.9 References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to analyze Google's marketing strategies and explain how they contribute to the company's success. The report explores the key factors behind Google's growth, including its innovative search engine, advertising mechanisms, and stakeholder relationships. It also examines how Google has adapted its marketing approach in response to changing market dynamics and the emergence of new competitors.
- Google's marketing strategies and their impact on the company's success
- The role of Google's search engine and advertising mechanisms in attracting and retaining users
- The importance of stakeholder relationships in Google's decision-making processes
- The evolving competitive landscape of the internet search market and Google's response to new competitors
- The application of Porter's Five Forces framework to analyze the competitive dynamics within the Google system
Zusammenfassung der Kapitel (Chapter Summaries)
- 1.0 Executive Summary: This chapter provides a brief overview of Google's marketing analysis, highlighting the company's innovative approach and its reliance on user-generated content.
- 1.1 Introduction: This chapter introduces the report's scope and objectives, discussing Google's position as a dominant force in the internet world and the challenges it faces in maintaining its market share. It also touches upon the strategic choices made by Google and other internet companies, including the adoption of different marketing strategies and advertising practices.
- 1.2 Analysis of the Industry: This chapter delves into the structure of the Google industry, emphasizing the company's user-centric approach and the role of various stakeholders in shaping its decisions. It also presents a chart depicting the Google industry stakeholders and their relationships with the company.
- 1.3 Application of the Porter's Five Forces in the Google System: This chapter applies Porter's Five Forces framework to analyze the competitive landscape of the Google system, focusing on factors like power/supplier, entry barriers, competitive rivalry, technology and product development, and buyer power.
- 1.4 Organization; SWOT Analysis: This chapter examines Google's organizational strengths, weaknesses, opportunities, and threats. It highlights the company's strengths in providing high-quality services at a fast speed and discusses the challenges it faces from potential competitors.
Schlüsselwörter (Keywords)
The primary keywords and focus topics of this report include Google marketing strategies, internet search market, advertising mechanisms, stakeholder relationships, Porter's Five Forces, SWOT analysis, competitive landscape, and user-generated content.
- Quote paper
- Dr Richardson Steve (Author), 2011, Google Marketing Analysis, Munich, GRIN Verlag, https://www.grin.com/document/214303
