Topman is a brand from the British international retailer group Arcadia Group holding another eight brands, namely BHS (home), Burton (menswear), Dorothy Perkins (womenswear), Evans (womenswear), Miss Selfridge (womenswear), Outfit (Multibranded shop), Topshop (womenswear) and Wallis (womenswear). Arcadia Group focuses their business culture on consumer focus, commercial flair, strategic focus, energy and drive and the staff. Arcadia Group has more than 500 stores in over 30 markets, plus more than 2,500 stores the UK. Over 225M units are imported to the UK and sent to one of the four distribution centres where about 1500 staff select and distribute them to relevant stores using their own fleet of vehicles. The Fashion Footprint internal programme lunched in 2007 supports this amount of imported items. Its goal is monitor and manage the social and environmental impacts of Arcadia Group’s business. Justified by ethical trading, Arcadia Group either has factories or is monitors suppliers in Mauritius, Dubai, Bangladesh, Egypt, Delhi, Sumangali and Uzbekistan. Between 2010 and 2011, Topshop and Topman sold 14,000 fairtrade garments each (Arcadia Group Ltd, 2011).
Topman appears as a driving trends high-street men’s fashion store creating brilliant, affordable and authoritative menswear. Topman’s customer is defined as “hard to pin down” because the products can reach a wide range of different personalities and styles.
Topman’s product categories consist of menswear, footwear, accessories, stationary and novelty, electronic and grooming as exemplified in the next table.
Inhaltsverzeichnis (Table of Contents)
- Retailer Overview
- Consumer Profiling
- Competition Report
- NEXT STORE
- RIVER ISLAND STORE
- Items Comparative Table
- Best Performance by Item
- Directional Shop
- Hoxton Street Market
- Shoreditch High Street
- Carnaby Street
- Spitalfields Fashion Market
- Brick Lane Market
- Trends A/W 2012/13
- Range Plan Stories
- Critical Path Diagram
- Final Considerations
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This document outlines a menswear range plan for Topman, Next, and River Island. The plan aims to analyze the target market, competition, and trends to develop a successful product range for the upcoming Autumn/Winter 2012/13 season. The document explores the following key themes:- Retailer Overview and Branding
- Consumer Profiling and Target Market Analysis
- Competitive Analysis and Benchmarking
- Trend Forecasting and Range Planning
- Market Research and Insights
Zusammenfassung der Kapitel (Chapter Summaries)
The "Retailer Overview" chapter provides an in-depth analysis of Topman's brand identity, positioning, and marketing strategies. This section also explores the company's parent group, Arcadia Group, and their commitment to ethical trading practices. The "Consumer Profiling" chapter focuses on understanding the target market for Topman's menswear. This section analyzes the demographic and psychographic characteristics of the customer base, their purchasing habits, and their lifestyle preferences. The "Competition Report" chapter delves into a comparative analysis of the menswear offerings of two major competitors: Next and River Island. This section highlights key similarities and differences in product offerings, pricing, and marketing strategies. The "Items Comparative Table" presents a side-by-side comparison of key products offered by Topman, Next, and River Island. This chapter provides a detailed analysis of product features, pricing, and potential competitive advantages. The "Best Performance by Item" chapter analyzes the sales performance of different product categories across all three retailers. This section identifies the most popular and successful items, highlighting potential opportunities for future range planning. The "Directional Shop" chapter examines the menswear offerings in a variety of London markets, including Hoxton Street Market, Shoreditch High Street, Carnaby Street, Spitalfields Fashion Market, and Brick Lane Market. This section provides insights into current trends and emerging styles.
Schlüsselwörter (Keywords)
This menswear range plan is focused on providing a comprehensive overview of Topman, Next, and River Island's menswear offerings. The document explores key concepts such as target market analysis, competitive benchmarking, trend forecasting, product range planning, and market research. It analyzes different retail environments, including online and physical store locations.- Quote paper
- Joao Rico (Author), 2012, Menswear Range Plan - Exemplified with Topman, Next and River Island, Munich, GRIN Verlag, https://www.grin.com/document/209284
