The following paper will concentrate on the analysis of Kingsholm Polymer Systems (KPS). KPS is a tape producing - medium - sized company which is located in the United Kingdom consisting of three different sites that are location wise separate from one another; the paper masking tape faculty, a PVC tape producing facility and a cable jointing/high performance tape site. The cable jointing site is the oldest factory and in charge of the core business. Its products are sold to a large number of United Kingdom’s cable manufacturer.
The PVC products are foremost purchased by electronic wholesalers and car manufacturers. The paper masking factory sells its products to car industries and do-it-yourself customers.
All three factories share a common warehouse and a common distribution system.
Each factory has its own head manager who is supervised by the Chief Executive Officer Geoff Kite. KPS is medium sized with currently 450 staff members allocated to the three factory sites. Currently KPS is facing multiple encounters foremost the declining of its operating profits and structural difficulties.
This paper will begin with a brief situation audit as a basis for the following strategic analysis and be closed by some recommendations and change management activities.
Inhaltsverzeichnis (Table of Contents)
- I. COMPANY INTRODUCTION
- II. SITUATIONAL AUDIT
- i. Internal Analysis | Micro Environmental Analysis
- Financial Perspective
- Customer Perspective
- Internal Perspective
- Growth & Learning
- ii. External Analysis | Macro Environmental Analysis
- III. ANALYSIS OF STRATEGIC CHALLENGES
- iii. Internal Strategic Challenges
- ii. External Strategic Challenges
- IV. CHANGE MANAGEMENT
- V. CRITICAL EXAMINATION
- VI. SOURCES
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper focuses on analyzing Kingsholm Polymer Systems (KPS), a medium-sized tape manufacturer in the United Kingdom. The primary objective is to conduct a comprehensive situational audit, identifying internal and external challenges that KPS faces. The analysis will then provide recommendations for strategic change management activities. The paper aims to provide a clear understanding of KPS's current situation and offer a strategic roadmap for improvement. Key themes explored in this paper include:- Internal and external challenges facing KPS
- Strategic analysis using Kaplan & Norton's Strategic Map
- Financial performance and profitability
- Customer relationship management and market positioning
- Organizational structure and communication issues
Zusammenfassung der Kapitel (Chapter Summaries)
I. COMPANY INTRODUCTION
This chapter introduces Kingsholm Polymer Systems (KPS), a medium-sized tape manufacturer with three separate production facilities in the UK. It outlines the company's structure, key products, and the challenges it faces, including declining operating profits and structural difficulties.II. SITUATIONAL AUDIT
i. Internal Analysis | Micro Environmental Analysis
This section analyzes KPS's internal environment through the lens of Kaplan & Norton's Strategic Map, examining the financial, customer, internal, and growth & learning perspectives.Financial Perspective
The chapter discusses KPS's declining operating profits and return on sales, highlighting rising costs, particularly in transportation.Customer Perspective
This section examines KPS's lack of understanding of customer expectations and needs. It addresses the company's reliance on loyal customers and the commoditization of its products, leading to profit erosion.Internal Perspective
The chapter explores KPS's internal challenges, including inefficient communication and lack of synergy between the three production sites. It also discusses the need for product development and competitiveness in the face of market pressures.Schlüsselwörter (Keywords)
The key themes explored in this paper include: Kingsholm Polymer Systems, situational audit, strategic analysis, Kaplan & Norton's Strategic Map, financial performance, customer relationship management, market positioning, organizational structure, change management, operating profits, return on sales, transport costs, product development, and competitiveness.Frequently Asked Questions
What is Kingsholm Polymer Systems (KPS)?
KPS is a medium-sized tape manufacturer based in the United Kingdom, operating three separate production sites specializing in PVC, paper masking, and cable jointing tapes.
What are the main challenges KPS is currently facing?
The company is dealing with declining operating profits, rising transportation costs, inefficient communication between sites, and a lack of understanding regarding customer needs.
How does KPS distribute its products?
All three factories share a common warehouse and distribution system, which has seen rising costs affecting the overall return on sales.
What strategic tool is used to analyze KPS's internal environment?
The analysis utilizes Kaplan & Norton's Strategic Map, examining the financial, customer, internal, and growth & learning perspectives.
What is the goal of the change management recommendations in the paper?
The goal is to address structural difficulties, improve synergy between production sites, and reposition KPS to be more competitive in a market facing product commoditization.
- Quote paper
- Judith Zylla-Woellner (Author), 2012, Consulting Case Study - Kingsholm Polymer Systems, Munich, GRIN Verlag, https://www.grin.com/document/207983
