An organization’s accomplishments are determined by factors within its internal and external environment. A business can increase its success by implementing strategies which influence these factors to its advantage.
A successful organization will not only be aware of these existing factors but also anticipate change and evaluate likely effects, so that it can benefit from changes within the environment in which it operates and apply growth strategies. Understand today, shape tomorrow – would be an accurate summary in this correlation.
Environmental analysis will facilitate understanding what is happening both inside and outside a company or branch while this knowledge is exploited to ensure economic success. In order to execute an environmental analysis, one must systematically understand how organizational environments are structured. An organization’s environment can be divided into three distinct levels: internal environment, operating environment and general environment. This division will help to grasp a company’s situation. Micro-environmental factors are internal conditions the organization can control, external factor are complex to manipulate.
In the following, two of the most common environmental analyses will be carried out and explained, the first being the PESTEL Analysis, and second tool for an external factor analysis is the SWOT analysis. Both will be elaborated in the following chapters.
Table of Contents
- I. PRINCIPLES OF A BUSINESS ENVIRONMENTAL ANALYSIS
- CONCEPT OF PESTEL ANALYSIS
- CONCEPT OF SWOT ANALYSIS
- II. APPLE INC. - WIND OF CHANGE
- APPLE INC. GENESIS
- FIELDS OF ACTIVITY AND PRODUCT PORTFOLIO
- STEVE JOBS ROLE WITHIN THE COMPANY
- III. GLOBAL ECONOMICAL DEVELOPMENTS
- RECENT CHANGES WITHIN THE WORLD ECONOMY & POLITICS
- IMPACT ON APPLE INC
- PESTEL ANALYSIS FOR APPLE INC
- IV. NEW PATH FOR APPLE INC.
- SWOT ANALYSIS
- APPLE & CORPORATE SOCIAL RESPONSIBILITY
- NEW MARKETS & POTENTIAL FOR APPLE INC
- V. FORECAST & RÉSUMÉ
Objectives and Key Themes
This working paper aims to analyze the global economic development within the scope of Apple Inc. It examines the internal and external factors influencing Apple's success, utilizing PESTEL and SWOT analyses to assess the company's position within the dynamic global market.
- Business environmental analysis and the application of PESTEL and SWOT frameworks.
- Apple Inc.'s history, evolution, and current market position.
- Impact of global economic developments on Apple Inc.
- Potential future strategies for Apple Inc.
- The role of corporate social responsibility in Apple's business model.
Chapter Summaries
I. PRINCIPLES OF A BUSINESS ENVIRONMENTAL ANALYSIS: This chapter introduces the concept of business environmental analysis, emphasizing the importance of understanding both internal and external factors influencing organizational success. It highlights the need for organizations to anticipate change and adapt their strategies accordingly. The chapter then introduces two key analytical frameworks: PESTEL and SWOT analysis, which are explored in more detail in subsequent sections. The division of the organizational environment into internal, operating, and general environments is explained, providing a structural framework for understanding a company's situation and the challenges of controlling external factors.
II. APPLE INC. - WIND OF CHANGE: This section provides background information on Apple Inc., tracing its genesis and examining its current fields of activity and product portfolio. It also explores the significant role played by Steve Jobs in shaping the company's identity and success. While specific details are not provided in the preview, the chapter sets the stage for a deeper analysis of the company’s evolution and the factors contributing to its position in the market.
III. GLOBAL ECONOMICAL DEVELOPMENTS: This chapter delves into recent changes in the global economy and politics, assessing their impact on Apple Inc. A PESTEL analysis is conducted, examining the political, economic, social, technological, ecological, and legal factors influencing the company's operations. The chapter likely explores the challenges and opportunities presented by global economic fluctuations and the need for adaptable strategies to navigate these complexities.
IV. NEW PATH FOR APPLE INC.: This section focuses on potential future strategies for Apple Inc. A SWOT analysis is employed to identify the company's strengths, weaknesses, opportunities, and threats. It also investigates Apple's approach to corporate social responsibility and explores potential new markets and expansion opportunities. The chapter synthesizes the previous analyses to suggest potential future directions for the company.
Keywords
Apple Inc., PESTEL analysis, SWOT analysis, global economic development, corporate social responsibility, business environmental analysis, market analysis, technological innovation, competitive advantage, future strategies.
Frequently Asked Questions: Apple Inc. - Wind of Change
What is the main focus of this working paper?
This working paper analyzes the global economic development's impact on Apple Inc. It examines both internal and external factors influencing Apple's success, using PESTEL and SWOT analyses to assess its position in the dynamic global market.
What analytical frameworks are used in this paper?
The paper utilizes two key analytical frameworks: PESTEL analysis (examining political, economic, social, technological, environmental, and legal factors) and SWOT analysis (assessing strengths, weaknesses, opportunities, and threats).
What topics are covered in the "Principles of a Business Environmental Analysis" chapter?
This chapter introduces the concept of business environmental analysis, highlighting the importance of understanding internal and external factors affecting organizational success. It introduces the PESTEL and SWOT frameworks and explains the division of the organizational environment into internal, operating, and general environments.
What information is provided about Apple Inc. in this paper?
The paper provides background information on Apple Inc., including its genesis, current fields of activity, product portfolio, and the significant role of Steve Jobs. It sets the stage for a deeper analysis of the company's evolution and market position.
How does the paper assess the impact of global economic developments on Apple Inc.?
The paper delves into recent changes in the global economy and politics, assessing their impact on Apple Inc. through a PESTEL analysis, examining the challenges and opportunities presented by global economic fluctuations.
What potential future strategies for Apple Inc. are explored?
The paper explores potential future strategies using a SWOT analysis, identifying Apple's strengths, weaknesses, opportunities, and threats. It also investigates Apple's corporate social responsibility and explores potential new markets and expansion opportunities.
What are the key themes of the paper?
Key themes include business environmental analysis, application of PESTEL and SWOT frameworks, Apple Inc.'s history and market position, impact of global economic developments, potential future strategies for Apple Inc., and the role of corporate social responsibility.
What are the chapter summaries included in this preview?
The preview includes chapter summaries outlining the content and focus of each chapter: Principles of a Business Environmental Analysis, Apple Inc. - Wind of Change, Global Economical Developments, and New Path for Apple Inc. A final chapter, Forecast & Résumé, is also mentioned.
What keywords are associated with this working paper?
Keywords include Apple Inc., PESTEL analysis, SWOT analysis, global economic development, corporate social responsibility, business environmental analysis, market analysis, technological innovation, competitive advantage, and future strategies.
What is the overall objective of this working paper?
The working paper aims to analyze the global economic development within the scope of Apple Inc., examining internal and external factors influencing its success and suggesting potential future strategies.
- Citation du texte
- Judith Zylla-Woellner (Auteur), 2011, Global economic Development within the Scope of Apple Inc., Munich, GRIN Verlag, https://www.grin.com/document/207971
