Excerpt
Contents
1. Introduction
2. Halloween today
2.1 Halloween and consumer behavior
2.2. Halloween fans
2.3.Globalisation of Halloween
2.4. British consumer views
2.5 Trick or Treat
2.6 Halloween Parties
2.7 Halloween and the media
3. Conclusion
Works cited
Excerpt out of 13 pages
- Quote paper
- Smitha Chiramel (Author), 2011, Trick or Treat. Is Halloween a modern consumer event or does is retain a deeper meaning today?, Munich, GRIN Verlag, https://www.grin.com/document/201098
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