Manchester City Football Club was founded in 1880, and is based in the city of Manchester in United Kingdom. It currently plays in the world famous Barclays Premier League. Since the 2008 takeover by the Abu Dhabi United Group, it has undergone a major reconstruction in terms of both team and management. The new owners have brought with them a vast financial wealth and renewed success to the club, it is now seen amongst the top clubs in Europe. This report examines the football Club in reaching its customers and the role played by marketing staff in the development of the Club. Thus the report is divided into three parts. Part one is a critical analysis of the different activities by the Club. Part two deals with the impact of the environmental and market forces on the Club. The third part evaluates the contribution of the marketing staff to the current and future developments carried out by the Club.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Part 1: Analysis of the Activities Carried out by the Club:
- The Club Values
- Academy
- Merchandising
- Social Media
- Charity
- Stadium Tours
- Part 2: The Environmental and Market forces influencing the future direction of the Club:
- Part 3: Future developments being planned by the Club and the contribution of the marketing staff..
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to provide a critical marketing review of Manchester City Football Club (MCFC) focusing on the club's strategies in reaching customers and the role of marketing staff in its development.- Analysis of key activities carried out by MCFC, including its academy, merchandising, social media presence, charity initiatives, and stadium tours.
- Examination of environmental and market forces influencing the club's future direction.
- Evaluation of the marketing staff's contribution to current and future developments at MCFC.
- Focus on the club's values and its commitment to building a sustainable and successful football club for its supporters.
- Exploration of the importance of social media and its role in connecting with fans and promoting the club.
Zusammenfassung der Kapitel (Chapter Summaries)
Part 1: Analysis of the Activities Carried out by the Club:
This section examines various activities undertaken by MCFC to promote itself and the sport of football. It highlights the club's values, including building a successful and sustainable club for supporters and working closely with them to further footballing ambitions. The chapter analyzes key areas like the academy, merchandising, social media, charity initiatives, and stadium tours, outlining their significance in the club's overall strategy.Part 2: The Environmental and Market forces influencing the future direction of the Club:
This section focuses on external factors impacting MCFC's future direction. It explores the influence of environmental and market forces on the club's operations, potentially addressing issues like competition, economic trends, and social changes within the football industry.Part 3: Future developments being planned by the Club and the contribution of the marketing staff..
This section examines MCFC's future plans and the role of marketing staff in their implementation. It analyzes the marketing team's contribution to the club's development, potentially discussing their strategies for engaging fans, promoting the club, and maximizing its brand value.Schlüsselwörter (Keywords)
The primary keywords and focus topics of this text include: Manchester City Football Club, marketing, football, club development, fan engagement, social media, sustainability, merchandising, charity, academy, stadium tours, environmental factors, market forces, future plans, and marketing staff contributions. These terms encapsulate the core themes and concepts explored in the report, offering a glimpse into the club's marketing strategies and its future direction.- Quote paper
- Salman Mohammed (Author), 2011, Manchester City F.C. A Critical Marketing Review, Munich, GRIN Verlag, https://www.grin.com/document/193786
