Executive Summary
Considering the given statement, we have to consider, if it is true, that globalization is not important, then why should we look at globalization? The statement includes truth since actually most of them seem to operate in a region, but is this really the sole answer?
First of all, one statement has to be made to clarify the issue: globalization is important as it is a trend that is characterized by denationalization in which national boundaries are becoming less relevant. But on the other hand there is not such a thing as a global strategy that never has to be adapted to several or even all of the markets MNCs operate in. That is why in this essay the argument is put forward, that globalization is not vitally important to international firms.
The essay concludes that globalization for international firms is important, but that there is still the urgent need to redefine their global strategy, as they have to differ from country to country and adapt to local needs and practices.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Introduction
- Topic definition for this essay
- Definition of Globalisation
- 2-International firms definition:
- 3.The importance of Globalisation
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay critically analyzes the statement "Globalisation is not important as in reality most international firms operate on a regional or local basis." The essay examines the significance of globalization for international firms, considering their operations on a global and local scale.
- The importance of globalization as a trend characterized by denationalization.
- The need for international firms to adapt their global strategies to local markets.
- The impact of globalization on various aspects like trade, technology, and labor.
- The reasons why firms go global, such as increasing market share, reducing costs, and exploiting brand names.
- The uneven distribution of benefits from globalization and the existence of both gainers and losers.
Zusammenfassung der Kapitel (Chapter Summaries)
- Executive Summary: This section introduces the central argument of the essay, stating that globalization is important for international firms but requires adaptation to local needs. It emphasizes the global trend of denationalization while acknowledging the necessity of regional and local strategies.
- Introduction: This chapter provides examples of globalization's presence in everyday life and introduces the essay's focus on the importance of globalization for international firms operating globally and locally.
- Topic definition for this essay: This section clarifies the concept of globalization and its relevance to the statement being analyzed.
- Definition of Globalisation: This chapter presents a definition of globalization, emphasizing its impact on economic, political, social, and cultural processes across national boundaries.
- 2-International firms definition: This section defines international firms, including global companies and multinational companies, and explains their involvement in foreign direct investment.
- 3.The importance of Globalisation: This chapter explores the historical context of globalization and its impact on trade, multinational production, and international finance. It examines the reasons why firms go global and the implications for various sectors.
Schlüsselwörter (Keywords)
Key terms and concepts explored in this essay include globalization, international firms, multinational companies, global strategy, regional and local operations, denationalization, trade, technology, labor, and market share. The essay also examines the impact of globalization on various aspects of international business, such as marketing, manufacturing, and logistics.
- Quote paper
- Marlene Dietenbacher-Kuhn (Author), 2010, A critical analysis of the following statement "Globalisation is not important as in reality most international firms operate on regional or local basis", Munich, GRIN Verlag, https://www.grin.com/document/192098
